Product Management Tips and Tactics: Medical Device Marketing, Published by Outskirts Press

Brandford, CT, October 27, 2010 --( Outskirts Press, Inc. has published Medical Device Marketing: Strategies, Gameplans & Resources for Successful Product Management by Terri Wells. The author's most recent book to date is a 7 x 10 paperback in the business, economics and marketing category and is available worldwide on book retailer websites such as Amazon and Barnes & Noble. The webpage at was launched simultaneously with the book's publication.

To make it in the competitive and fast-changing medical device industry, one needs to be armed with the best information available. That’s where Medical Device Marketing comes in.

With more than 20 years’ experience in the business, author Terri Wells outlines a complete road map for a successful product cycle—from development to phase-out. Readers will learn:

•How to identify the customer—and why this seemingly simple task is trickier than it sounds.
•Steps to a winning business plan—from conducting insightful market research to making accurate cost projections.
•Keys to product development—along with what to do when the unexpected happens.
•Effective sales support—including what one really needs to know about how every sales team operates.
•How to get product launches right—as well as the communication tips that will make or break a great product.
•Tactics for managing existing product lines—and how to boost sales during a plateau.
•Insider advice for a successful career—and the key behaviors one must always, absolutely avoid in order to keep it.
•Much, much more.

Whether one is aiming for a product management position or if one is a longtime veteran, Medical Device Marketing is the unique and up-to-the-minute guidebook for this exciting business. It’s packed with real-life examples, sample charts and marketing plans, and—most importantly—keen insight readers won’t find anywhere else.

163 pages in length, Medical Device Marketing: Strategies, Gameplans & Resources for Successful Product Management is being aggressively promoted to appropriate markets with a focus on the business, economics and marketing category. With U.S. wholesale distribution through Ingram and Baker & Taylor, and pervasive online availability through Amazon, Barnes & Noble and elsewhere, Medical Device Marketing: meets consumer demand through both retail and library markets with a suggested retail price of $24.95.

Additionally, Medical Device Marketing: can be ordered by retailers or wholesalers for the maximum trade discount price set by the author in quantities of ten or more from the Outskirts Press Direct bookstore at

ISBN: 9781432750725

Format: 7 x 10 paperback

SRP: $24.95

For more information or to contact the author, visit

About the author:

Terri Wells has a wealth of experience in the medical device industry. Her roles have included business development, product management and key executive leadership positions. She has successfully launched and managed numerous device products as well as directed portfolio strategy and positioning plans for optimum growth.

About Outskirts Press, Inc.

Outskirts Press, Inc. offers full-service, custom self-publishing and book marketing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.


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