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Aide et Action South Asia Signs Up iridiumInteractive as Social Media Partner

Hyderabad, India, October 28, 2010 --( How powerful is the voice of the social public? It demonstrated considerable might during issues such as the Iran election, Haiti earthquake and the Pepsi refresh project. Now it’s time to use this medium for a much broader social change.

Aide et Action (South Asia), an organization working to empower people by providing quality education to all, has launched an initiative called Punni Ki Kahaniyan, a series of short films that uses the voice of a young girl to tell children stories built around the values of multiculturalism, communal harmony and education. The first of the series, an 18 minute film, shows children the bright side of cultural harmony and the pitfalls of ragging, bullying and racism. By showcasing the varied cultures that represent India through the eyes of schoolchildren, the film is a teaching aid that also opens the eyes of adults to the fact that we are one people and that a herd mentality that propagates racism and divide is to be shunned.

Support Punni through social media

Aide et Action South Asia has partnered with iridiumInteractive as a Social Media partner to create Awareness and Buzz for Punni Ki Kahaniyan and reach out to students, teachers, parents and the society at large. The objective is to start a strong movement that promotes cultural harmony through social understanding and integration. iridiumInteractive is promoting and connecting with all the stakeholders using the social platforms like facebook, twitter, youtube, vimeo etc., to promote the film and supporting Aide et Action South Asia to take the message to millions of school children across India.

You can aid this mission by:
1. sharing the movie and/or showcasing it in your neighboring school
2. demonstrate your support on facebook and take this initiative to parents and educators, the key influencers of young children
3. actively sharing your ideas on how to increase the impact of this initiative

On 26th October 2010, Punni ki Kahaniyan formally launched at Ravindra Bharathi, Hyderabad with 1000 children representing 35 odd schools who watched this movie and, we hope, learned the importance of unity. Sania Mirza, ace tennis player, is an enthusiastic supporter who has attended the launch of this event. Ravi Pratap Singh, Regional Director-Aide et Action South Asia, Sriram Bharatam, CEO and Founder at iridiumInteractive and Ranga Reddy, RM-The Hindu were also part of this event. Our endeavour is to reach out and promote this movie to as many children as possible and along the way, sensitise the general public so that they too imbibe these values and create an ecosystem that shuns regressive beliefs and promotes unity.

So come, join Punni as she takes the lead and tells children value driven stories that will make them better people.

Contact Information
Hajith Makki

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