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Bogner USA

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Bogner Launches New Internet Presence

The new and completely up-graded is up and running. Through the implementation of state-of-the-art features users can enjoy a unique combination of emotional brand presentation and customer-friendly online shopping.

Newport, VT, October 28, 2010 --( This new website has just been awarded with the prestigious “red dot award for excellence in communication design 2010” by the jury of 15 internationally renowned design experts.

Never before has exploring the World of Bogner been such an exciting experience: more than 1,000 elaborately produced photos as well as video clips shot at spectacular locations show the latest Sônia Bogner, Bogner and Bogner Fire + Ice collections.

The now integrated online shop is a mere mouse-click away from the slide shows and videos showing the collections. It offers every service visitors expect of a flagship store, making it easy for them to navigate and find in no time whatever it is they are looking for thanks to such options as Shop by Category or Shop by Collection. These user tools are enhanced by spectacular collection videos, zoom / 360 degree views as well as detailed product information.

In addition to the shop now presents even more information about the brand, the history and philosophy of the company and the licenses.

Unique highlights: Bogner fans can now watch video clips that depict the milestones of Willy Bogner’s world renown cinematic creations.

Bogner has been the official outfitter of the German Winter Olympics Team since 1936.

Now Bogner of America is proud to become the Official Clothing Sponsor of SkiDUCK, a new national non-profit organization dedicated to enriching the lives of disabled and underprivileged children by sharing the joys of skiing, snowboarding, and nature. Through partnering with SkiDUCK, Bogner of America hopes to help spread the passion for sports to children in need.

SkiDUCK (SKIing and snowboarding for Disabled and Underprivileged Children and older Kids) works closely with non-profit organizations such as the Boys and Girls Club of America, Big Brothers Big Sisters, and the Children’s Cancer Foundation to provide underprivileged and at-risk children access to the mountains. Being entirely volunteer based 100% of any contributions made to SkiDUCK go directly towards developing programs and putting kids on the slopes.

About Company

The Willy Bogner GmbH & Co. KGaA is an internationally successful lifestyle company and leading supplier of exclusive sportswear as well as upscale sports and designer fashion with its headquarters in Munich. With a global headcount of more than 700 and a presence in over 30 countries the company generated sales of EUR 173.1m in 2009 with its product lines Sônia Bogner, Bogner Woman, Bogner Man, Bogner Sport, Bogner Fire + Ice and Bogner Kids as well as numerous licenses. The company was founded in 1932 and is now managed by the founders’ son Willy Bogner, the majority shareholder, and his wife Sônia. For more information, please visit!/SHOP

Contact Information
Bogner USA
David Rob

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