Flooring Company in Boston Hires Online Advertising Experts to Help Meet Customer Needs

Boston's Design Wood Floors and Prospect Genius recently joined forces to become more available to local, online customers by implementing effective Internet marketing and SEO tactics.

Boston, MA, October 29, 2010 --(PR.com)-- Design Wood Floors, a wood flooring company providing hardwood installation and refinishing services to Boston and the surrounding towns, has hired Prospect Genius, a leader in online advertising, to reach local customers who are searching for professional flooring contractors.

Prospect Genius uses a method called search engine optimization, also known as SEO, to make it easier for Boston-area customers in the market for floor refinishing and other services to find Design Wood Floors during online searches. SEO will help direct more customers to Design Wood Floors by increasing the company's Web prominence and pushing their listing up in the search engine results pages. That means that by typing their Boston-area location and their desired service, such as “hardwood floor refinishing in Quincy,” into a search engine such as Google, customers will be able to easily find information about this professional hardwood flooring company.

Matt Gallo, a senior Internet marketer for Prospect Genius, says, “It is our goal to connect customers to local companies so they can find the services they’re looking for fast, without having to wade through a lot of unrelated search results. Our team is excited to be able to make it easy for the people of Boston to find flooring contractors who can provide them with quality floor refinishing and installations.”

Prominent studies have proved that sites with strong Web presence receive the most traffic from search results pages. This benefits both the customers, who can enjoy easy access to services, and the flooring installers, who can enjoy an expanded customer base. John DiPonzio, owner of Design Wood Floors, states, “I knew I needed to find a way to reach folks online, so I hired Prospect Genius to help customers who are looking for my services.”

Effective Internet advertising helps local companies use the Web to their advantage and is vital for staying competitive in today’s increasingly digital world. The efforts of the Prospect Genius online advertising team will make the hardwood installation and refinishing services offered by Design Wood Floors more visible to Boston-area homes and businesses.

Design Wood Floors offers professional hardwood floor installation and refinishing services in Boston and the surrounding communities.

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Design Wood Floors
John DiPonzio
(781) 995-4517
http://design-wood-floors.boston-biz.com
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