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CANIDAE Natural Pet Food Company

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Canidae Natural Pet Foods Invests in Innovative Can Racks to Support Independent Retailers

Unveiling its most recent initiative to support the independent retailer, CANIDAE Natural Pet Food Company has designed and produced a unique custom can rack to help its retailers grow their businesses through increased sales of canned food.

San Luis Obispo, CA, October 29, 2010 --( Canidae Pet Foods announced today a new can rack dispenser system -- available beginning in November -- to its network of over 6,500 independent pet retailers throughout North America. Canidae has designed and produced this unique, custom can rack to help retailers invigorate their highly profitable can sales, and help promote its nutritious line of canned foods in independent retail outlets.

"With big box leading the way with enticing POS we want to keep giving the independents the tools they need to stay one step ahead," said Frank Hon, Canidae Director of Operations, who continued, "We spent over a year developing this innovative can rack dispenser completely from the retailer's perspective. It's built solid, offers convenience to the customer, saves the retailer from having to face shelves, and helps lend a look of professionalism to their store. Our top retailers understand that half of their dry food customers also feed canned. This new tool makes it easy for them to quickly add a great looking can rack display to either the shelf or end cap."

Canidae Pet Foods has a tradition of providing unmatched support to the independent pet food retailer. Jim Mantych, Canidae Director of Marketing commented, "Supporting the independent retailer is our guiding principle. As one of the last major independent pet food companies, we are constantly developing new and better ways to give the independent retailer what they need to be successful. Everyone here at Canidae understands the importance of giving them the support they deserve. It's how we've become the independents' trusted brand for going on 15 years."

Made in the U.S.A., the Canidae Can Rack holds all seven of the 13 ounce Canidae canned formulas for dogs, providing increased visibility and convenience to the consumer. The rack has drop down doors for quick reloading, holds 15 cans per compartment and arrives completely assembled.

Contact Information
Canidae All Natural Pet Foods
Jim Mantych
800-398-1600 ext 519

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