Saint Charles, IL, October 30, 2010 --(PR.com
)-- Medallion Music, a division of Medallion Media Group Inc., has proudly become executive producer on the album Home by OK Sweetheart. A group reminiscent of all the good things from mid-century pop, OK Sweetheart splits their time between San Francisco, Denton, and Brooklyn. Their well-crafted simplicity pulls influence from classics such as Harry Nilsson, The Zombies, and Randy Newman. Formerly creating under the namesake of singer/songwriter Erin Austin, OK Sweetheart’s uniquely pop sound is the result of an eclectic collaboration with members of Midlake, Elizabeth and the Catapult, The Polyphonic Spree, and Via Audio.
With an ear to late ’60s pop, Austin penned a battery of over sixty songs in early 2008. That summer, Rob Gungor and McKenzie Smith began experimenting with sounds and instrumentation, thoughtfully developing arrangements at Midlake’s studio. By October of 2008, Austin had arrived in Denton and completed work on her first single, “You Let Me Down,” winner of the John Lennon Songwriting Award for pop as well as a Lennon Award. In January of 2009, Smith, Austin, and Gungor opened Retrofit Studios in Denton, Texas.
Featured in the New York Post’s Hot Picks, this pop group dynamo is generating plenty of buzz:
“. . . Austin seems headed for the spotlight."
— SPIN Earth
“Erin Austin of OK Sweetheart has the voice of Billie Holiday, but she dresses all that longing in a polka-dot vintage dress with a scalloped collar and croons to bouncy chords on piano. She sings about as many cities as she claims her project hails from—bandmates McKenzie Smith (Midlake) and guitarist Jeremy Buller (Sarah Jaffe, Bosque Brown) connect Austin (ha!) to Denton, though she resides in San Franscisco, and the project has ties to Tulsa and Brooklyn. I enjoy listening to OK Sweetheart much more than I do Regina Spektor, but the comparison is an easy one to make at a cursory listen, so you hear it often.”
— Lyndsay Milne
“With a voice that will make you go weak at the knees, Erin Austin, OK Sweetheart’s front vocal, delivers . . .”
—Julie, CTN Music
Look for OK Sweetheart’s debut album, Home, to be released in the spring of 2011.
A division of Medallion Media Group, which also includes Medallion Press and Medallion Movies, Medallion Music is a dynamic music company whose focus is on financial investments in independent artists, allowing them greater opportunities to raise the profile of their music. Located in Saint Charles, Illinois, Medallion Music seeks to grow its investment portfolio with independent artists who are talented, creative, and marketable.
For more information about Medallion Music, visit: http://www.MedallionMediaMusic.com
For more information about OK Sweetheart, visit: www.oksweetheart.com.
For additional information on the news that is the subject of this release, contact Paul Ohlson.
Contact: Paul Ohlson
Medallion Press Inc.
Tel: (630) 513-8316 extension 228