Masters Allen Supports bmi on ‘Think Brussels’ Campaign
Leicestershire, United Kingdom, October 31, 2010 --(PR.com)-- Leicestershire based creative design and marketing agency Masters Allen have designed and produced promotional literature for bmi Regional’s recent connectivity campaign.
The aim of the campaign was to raise awareness and increase the number of passengers travelling to Europe via Brussels from East Midlands Airport, Leeds Bradford Airport and Edinburgh Airport.
The bmi Regional campaign was targeted at consumer, business and leisure travellers with Masters Allen selected to produce a communications piece raising awareness amongst travel agents.
Masters Allen creative director Sean Masters, says, “We wanted to produce something that would be engaging and create a real buzz amongst the agents, giving them confidence to sell the campaign to their customers.”
The brief was answered by creating a family of communication pieces designed to deliver the key campaign messages with clarity, whilst integrating seamlessly into the ATL campaign. The ‘Think Brussels’ campaign was launched in early October and has been well received.
Masters Allen senior account manager Zoe Beeson says, “We thoroughly enjoyed working with the team at bmi and hope the relationship extends into the new year.”
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About bmi Regional
bmi Regional, the UK's most punctual airline, is part of the wider award-winning bmi group. It operates from regional airports including Aberdeen, Edinburgh, Glasgow, Leeds Bradford, Manchester and East Midlands to over 13 destinations.
For more information visit: www.flybmi.com
About Masters Allen
Masters Allen is a multi-disciplinary creative design and marketing agency based in Swithland, Leicestershire. Providing effective design solutions across a wide range of visual communications. Masters Allen's creative services include: Branding and identity development, graphic design, web design, search engine marketing and more.
For more information visit: www.mastersallen.co.uk
Contact Details
Jon Allen
Masters Allen
Tel: 0116 237 48 48
Mobile: 07794 554372
Email: jon@mastersallen.co.uk
www.mastersallen.co.uk
The aim of the campaign was to raise awareness and increase the number of passengers travelling to Europe via Brussels from East Midlands Airport, Leeds Bradford Airport and Edinburgh Airport.
The bmi Regional campaign was targeted at consumer, business and leisure travellers with Masters Allen selected to produce a communications piece raising awareness amongst travel agents.
Masters Allen creative director Sean Masters, says, “We wanted to produce something that would be engaging and create a real buzz amongst the agents, giving them confidence to sell the campaign to their customers.”
The brief was answered by creating a family of communication pieces designed to deliver the key campaign messages with clarity, whilst integrating seamlessly into the ATL campaign. The ‘Think Brussels’ campaign was launched in early October and has been well received.
Masters Allen senior account manager Zoe Beeson says, “We thoroughly enjoyed working with the team at bmi and hope the relationship extends into the new year.”
###
About bmi Regional
bmi Regional, the UK's most punctual airline, is part of the wider award-winning bmi group. It operates from regional airports including Aberdeen, Edinburgh, Glasgow, Leeds Bradford, Manchester and East Midlands to over 13 destinations.
For more information visit: www.flybmi.com
About Masters Allen
Masters Allen is a multi-disciplinary creative design and marketing agency based in Swithland, Leicestershire. Providing effective design solutions across a wide range of visual communications. Masters Allen's creative services include: Branding and identity development, graphic design, web design, search engine marketing and more.
For more information visit: www.mastersallen.co.uk
Contact Details
Jon Allen
Masters Allen
Tel: 0116 237 48 48
Mobile: 07794 554372
Email: jon@mastersallen.co.uk
www.mastersallen.co.uk
Contact
Masters Allen
Zoe Beeson
0116 237 4848
www.mastersallen.co.uk
submitted with full consent and on behalf of bmi Regional
Zoe Beeson
0116 237 4848
www.mastersallen.co.uk
submitted with full consent and on behalf of bmi Regional
Contact
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