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Prima Solutions Ltd

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Luxury Sporting Brand Lions Rampant Selects PrimaNet to Support Business Growth

Loughborough, United Kingdom, November 03, 2010 --( Founded in 2007, the Lions Rampant business is growing rapidly and has selected the PrimaNet business system from Prima Solutions to assist with further planned expansion through the control of business processes, optimisation of resources and delivery of high quality management information.

From brand conception, Lions Rampant has been devoted to British sportsmanship with an ethos dedicated to providing a new clothing range that blends style and competitiveness with heritage and purpose. Founder Richard Hurtley was aiming to create a unique range which would be considered memorable, proud and punchy, and it seems to have worked.

“This represents yet another key milestone in our growth plans and we are delighted to have found a partner who not only genuinely understands our sector but also has a proven track record in delivering quality solutions to help us achieve our ambitious plans,” says Richard Hurtley, Founder and Managing Director of Lions Rampant.

“It is clearly an exciting time for Lions Rampant and we are pleased to be part of the future strategy of the business” says John Dineley, Sales Manager at Prima Solutions. “The Lions Rampant team are clearly passionate about what they do which is one of the reasons they are being so successful. Having spent time with the team and understood their plans, we know that we will work well together to add even more value to the business moving forwards.”


About Lions Rampant:

Lions Rampant seeks to become the most prominent luxury sporting brand in the UK. Founded in 2007 by Richard Hurtley, the LRS brand has grown organically with an ever-expanding, dedicated and devoted team of supporters both commercially and socially. 'Gym culture' was the driving force behind the LRS brand. The changing pace of clothing styles, social behaviours and cultures provided the ideal platform for a new fashion discovery. Gym 'clothing' was being worn out of context; in the university hall, the shopping centre, on a fun night out. Richard saw the potential to develop a more fashion-focused alternative - built around traditional sports and heritage - a unique British Sporting alternative.

About Prima Solutions:

Prima Solutions is a specialist provider of complete multi-channel software solutions, IT systems, services and consultancy to the clothing, footwear & accessories market. The PrimaNet®application is an enterprise-wide multi-channel solution that meets the complex needs of fashion retail. Modules include planning, order management, retail & concessions management , eCommerce, mail order, web ordering, stock control, warehousing, wholesale, financials and reporting.

Over the last 18 years, Prima Solutions has worked with many successful brands to grow and evolve their business operation. Clients include Joules, Mulberry, John Smedley, Wolsey, Church’s Shoes, Loakes, Peter Werth, Start-rite and The Co-operative Clothing.

Contact : Charlie Brown
Prima Solutions Ltd
Loughborough Technology Park
Oakwood Drive
Ashby Road
Leics LE11 3NG

Tel: +44 (0)1509 232200
Contact Information
Jenny Bracken
07808 182258

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