Colchester, United Kingdom, November 05, 2010 --(PR.com
)-- Established in 2008 by Lisa Merrett, Alaric Clothing and Accessories sells beautiful ladies jackets, cardigans, dresses, skirts, trousers, jeans, shirts, tops, jewellery, belts, scarves and bags from a boutique in Colchester, Essex. Items are sample pieces or one offs and the company provides a bespoke sourcing and style advice service to clients. Having successfully run her own retail Saddlery business for over 20 years, for Lisa a ladies fashion boutique had been a dream.
Set up originally in her own home she began inviting friends and colleagues to view her collection sourced primarily from London sample sales and wholesalers. Through word of mouth and networking the business really took off and soon outgrew its domestic setting. Alaric Clothing and Accessories was launched as a boutique within Kiln Saddlery in 2010; with an ever growing customer base.
Lisa is now working with her daughter Laura Gooderson, a marketing professional to develop the business further and to launch an online shop enabling her to reach an even greater audience. Laura, 27 has worked in marketing since 2005, after graduating from the University of Lincoln with BA (Hons) Public Relations and Advertising; adding to her professional qualifications an MSc Business Management and Marketing in 2007.
www.AlaricClothingandAccessories.co.uk has been launched to showcase the beautiful items on sale in the boutique. As with any new business the challenge will be to attract customers to the new site and Laura intends to use her experience and knowledge of social media in order to give Alaric’s new site visibility and search engine presence. Fashion tips, industry news and item promotions will be featured in newsletters to customers using the site’s registration system and also broadcast on the company’s facebook and twitter pages; of which many existing clients are already ‘fans’ or ‘followers.’