Brooklyn, NY, November 06, 2010 --(PR.com
)-- Pit Bull Rescue Central has been named the November 2010 beneficiary for Rescue Chocolate, the vegan chocolate company which donates 100% of its profits to various animal rescue organizations.
The pit bull rescue group has been in existence since 2004. Through educating the general public, its mission is to help relieve the suffering of and prevent cruelty to dogs identified as pit bulls and mixes, to reduce the number of these animals who are abandoned, and to facilitate their placement into responsible homes.
While Rescue Chocolate has lent its support to all kinds of animal groups, from Farm Sanctuary to the No-Kill Advocacy Center, the company has a soft spot for pit bulls. Mocha is the name of the company’s mascot, a rescued pit bull whose mug shot graces the wrappers of the chocolate bars, and who shares a Brooklyn apartment with Rescue Chocolate founder Sarah Gross.
“Mocha basically gave me the idea to start Rescue Chocolate in the first place,” Gross said. “I’ve always loved animals, and chocolate. So when I adopted my dog, I realized I should put the two together.”
One of the first flavors offered by the company was named Peanut Butter Pit Bull, in order to call attention to the special needs of the breed. Other flavors include Pick Me! Pepper, which urges people to choose their animals at shelters rather than pet stores or breeders, as a way of combating the pet overpopulation epidemic; Foster-iffic Peppermint, which alerts consumers to the benefits of fostering homeless animals; The Fix, advocating for spay and neuter procedures; and Mission Feral Fig, which comes with literature on how to manage feral cat colonies humanely.
The chocolate company was founded in January 2010. Products are sold in retail outlets around the country as well as online. In addition to being vegan (which means the ingredients are from non-animal sources), the chocolate bars and truffles are kosher, handcrafted using the traditional techniques of Belgian chocolatiers, and packaged in eco-friendly materials.
Pit Bull Rescue Central will use donations from Rescue Chocolate sales in November to provide the caretakers of pit bulls with the means to pay for veterinary treatment, spay or neuter operations, dog food, shelter, and other basic necessities, as well as funding its ongoing educational efforts.
For more information about pit bulls and Pit Bull Rescue Central, visit www.PBRC.net. For further information about Rescue Chocolate or to place an order, visit www.RescueChocolate.com.