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E Custom Finishes

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ECustomFinishes Reports 30 Percent Sales Increase in October on Rising Demand for Domestically Made, Eco-Friendly Furniture

Harvard, MA, November 10, 2010 --( ECustomFinishes, a nationwide supplier of custom wood furniture reported record sales in October on a rising demand for domestically made, eco-friendly home furnishings, as well as the implementation in 2009 of a optimized online marketing campaign.

ECustomFinishes, a family owned operation launched in 2008, manufactures a full line of rustic and country style furniture, including wood dining tables, cabinets, chairs, desks, and other items handcrafted from the finest quality pine, antique barnwood, and other materials. All ECustomFinishes furniture products may be customized by style, color and wood choice, giving consumers more options for creating home furnishings to suit their style and existing décor than they could typically find in a brick and mortar furniture retailer.

According to Chris Longden, owner of ECustomFinishes, tables and other furniture items made from reclaimed barnwood are selling particularly well as consumers are demonstrating an increased desire for American-made, eco-friendly home furnishings. “We have seen a significant spike in sales for our rustic tables and dining room tables made from reclaimed barnwood materials over the last year,” Longden said. “Our sense is that the rising interest by consumers in purchasing domestically made, ‘green’ products for their home has come to include the furniture they surround themselves with. Reclaimed barnwood reflects American-quality craftsmanship and, because it comes from recycled material, is durable and fills the need for eco-friendly.”

In addition to the demand for eco-friendly furniture, Longden said the company’s online implementation in 2009 of a comprehensive optimized marketing campaign also has helped boost sales. “We launched a fully-optimized online campaign focusing on improving our visibility on search engines which has really been quite successful,” he said. “We’ve seen tremendous spikes in our online sales inquiries and, of course, this is translating directly to an increase in overall sales.”

ECustomFinishes has also been boosting its visibility offline, too, making its first appearance at the 15th Annual Providence Fine Furnishings & Fine Craft Show in October, which featured approximately 80 exhibitors from throughout New England as well as from across North America. “This was a fantastic event for us to showcase our products and services,” said Longden. “We had an amazing response to our eco-friendly products, but also a lot of interest in our business model, which essentially lets the customer pick and choose how they want their furniture to look, right down to the finest details. We will definitely be attending this show again next year.”

About ECustomFinishes ( ECustomFinishes manufactures customized rustic and country style furniture, including tables, cabinets, chairs, desks, and other items using pine, antique barnwood and other materials.

For more information visit the web site at, or call (978) 831-3106.

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E Custom Finishes
Chris Longden

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