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henderson bas Strengthens Strategy Muscle


Marketing veteran Sarah MacLennan joins henderson bas as Senior Director, Creative Strategy

Toronto, Canada, November 12, 2010 --(PR.com)-- henderson bas, Canada’s most awarded interactive agency announced today the appointment of Sarah MacLennan as Senior Director, Creative Strategy. In her new position Sarah will work along the Chief Creative Officer in creating digital marketing strategies and providing direction to the strategy team.

Sarah MacLennan has more than a decade of experience leading strategy and multi-channel marketing for brands including Nike, Saturn, Campbell’s, Sears.ca, V8 and CIBC. From Cossette to BBDO to Organic, Sarah has built a successful track record of building great teams, strategy and results.

At BBDO, Sarah was hired to launch a division called Velocity, which led integrated campaigns and tripled clients within two years. As Director of Engagement at Organic, Sarah led digital communications for Nike, including Web site development, social media, video and e-CRM campaigns which doubled Nike benchmarks. Sarah brings a unique, integrated skill set, and a reputation for uncovering insights which deliver innovative solutions and business results. “I am delighted to join the henderson bas team and excited to work with such a talented team of smart, passionate and nice people. The opportunity to build strategy for such an amazing list of brands is incredible and I can’t wait to get started,” said Sarah MacLennan, the newly appointed Senior Director, Creative Strategy.

“henderson bas has a history of providing our clients the expertise they need in the digital world, and we’re able to continue this commitment by employing the best out there. Sarah’s background in traditional and digital marketing makes her an ideal addition to our strategy team,” said Kathy Kohn, Chief Creative Officer and Partner, henderson bas.

About henderson bas:
henderson bas is an advertising agency known for delivering smart creative. Dedicated to education, henderson bas delivers digital expertise, insights and effective campaigns. Some of the clients henderson bas works with include Capital One, Tim Hortons, Coca-Cola Ltd., Mercedes-Benz, Nintendo, LG and eBay. Learn more about henderson bas, its services, clients, and work by visiting www.TheNiceAgency.com. henderson bas is a member of the MDC Partners Network.

About MDC Partners, Inc.:
MDC Partners is a progressive Marketing and Communications Network, championing the most innovative entrepreneurial talent. MDC Partners provides strategic solutions and services to multinational clients in North America, Europe, and Latin America. Our philosophy emphasizes the utilization of Strategy and Creativity to drive growth and measurable impact. “MDC Partners is The Place Where Great Talent Lives.” The company’s Class A shares are publicly traded on the NASDAQ under the symbol “MDCA” and on the Toronto Stock Exchange under the symbol “MDZA”.

For more information please contact:
Dawna Henderson, President & CEO
henderson bas
416.977.6660 x222
dhenderson@theniceagency.com

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Contact Information
henderson bas
Dawna Henderson
416-977-6660
Contact
www.theniceagency.com

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