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Mobile Apps User-Base is Expected to Grow 37% Annually Through 2015

This new study covers the evolution, current state and future potential of mobile applications at worldwide and regional levels.

Rockville, MD, November 12, 2010 --( has announced the addition of Portio Research Limited’s new report “Mobile Applications Futures 2010-2015” to their collection of Cell Phones market reports. For more information, visit

Smartphones allow users to download, install and run advanced applications, and one factor to propel the growth of mobile applications has obviously been the soaring worldwide smartphone user base, that is drawing ever more subscribers to sample and adopt mobile apps.

Furthermore, the success of Apple’s App Store has inevitably led to others in the mobile space following suit and introducing their own application storefronts. Today, there is a rapidly increasing number of app stores in the market, with no signs of the trend slowing. Smartphone and platform vendors, MNOs, and third-party players and independent retailers are also entering the mobile applications market - demonstrating that mobile apps present great opportunities for all.

The mobile applications ecosystem encompasses platform developers, application developers, aggregators, mobile operators, handset and operating system (OS) vendors, and application store owners; and the apps market is witnessing both consolidation and the formation of consortiums to better challenge Apple’s app supremacy.

Mobile applications - software programs that run on handheld devices such as smartphones - have huge potential, with mobile applications already having captured users’ attention and imagination.

With stakeholders making huge investments to improve the quality and utility of mobile apps, the worldwide mobile applications user base is expected to grow at a CAGR of 37 percent between 2009 and 2015 to reach nearly 256 million by end-2015. Between 2009-2015, mobile application downloads are expected to increase at a CAGR of 53.2 percent, while global revenue from mobile applications (including in-app payments) will grow from USD 6.6 billion in 2010 to over USD 23 billion by end-2015.

For more information, visit

Veronica Franco

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Veronica Franco

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