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Bop Design Shakes Up the Status Quo for San Diego’s Small Business Community

"Dream Team" of Marketing Pros Trade in Agency Glamour for Down-to-Earth Client Relations

San Diego, CA, November 12, 2010 --( Bop Design, a boutique marketing communications company has made its official debut in San Diego. Dedicated to moving business forward for clients with honest advice and efficiency at its core – Bop boasts a "dream team" of specialists in branding, print/web design and web marketing.

According to the US Small Business Administration, there are more than 29.6 million small businesses in the US today. Yet, it’s predicted that more than 70 percent of small businesses fail within 10 years and many experts attribute this high failure rate to a poorly executed marketing strategy.

Bop understands the critical need to effectively (and oftentimes quickly) position or re-position a small business’s brand to stand out among its target audience and gain a greater share of the market. The company’s philosophy is that good design and strategic web marketing should serve as a lead generator for small businesses. Many small businesses have the false perception that marketing is simply a cost, not an investment.

Bop is led by Kara Jensen, who acts as the creative force behind the conception and art direction for all client initiatives. With more than 10 years of experience leveraging the power of great design to reach business goals, Kara brings a visionary element to the team.

“Clients today are sick of trying the same old tricks and getting no results. They’re seeking inventiveness and an unusual spin of creativity that targets their ideal customer without breaking the bank,” said Jensen. “They also want an effective strategy for tracking their return on investment. That’s where we come in.”

Backed by a team with significant experience and a shared passion for helping companies dramatically raise their credibility through effective design and web strategy, Bop has quickly established itself as a trusted partner for entrepreneurs, start-ups and small businesses and is making its mark on San Diego’s business landscape and beyond. Since its initial formation in 2008, Bop has already experienced a steady flow of clients – ranging from law firms and accounting clientele, to consumer products and IT services.

“Small businesses are now embracing the goal of being lean, efficient and prosperous – there is no longer a need to appear bigger than they are by investing in the glitz and glamour of an expensive agency to offer design concepts and marketing campaigns,” continued Jensen, “As a small team, we are able to bring senior-level experience and fresh ideas to the table, with honest advice to help them attain dramatic results while spending wisely.”

In addition to offering core services in branding, print design, web design, email marketing and SEO/SEM, Bop provides the following:

* Picking your battles- Bop advises you on how to allocate marketing dollars efficiently, focusing on high quality initiatives that maximize ROI and increase your visibility.

* Giving your brand a makeover- Bop devises a strategic, consistent design that connects with existing and prospective clients, communicates your company’s unique value proposition and builds brand loyalty.

* Not breaking the bank- Bop's professional, effective marketing communications fit within your budget. Because we work on a per-project basis, you get top-shelf quality at a fraction of the cost of maintaining your own internal marketing staff.

Coupled with its unmatched graphic design talent, the team clearly sets itself apart in the way it handles web marketing projects. Committed to "keeping it real" rather than "pie-in-the-sky" promises, Bop’s success is rooted in its ability to relate to clients on a personal level, with remarkable responsiveness and attention, while developing comprehensive marketing programs that make a lasting impact. More often than not, clients are left beaming from the team’s uncanny knack for over-achievement.

“The most impressive thing about Bop Design is their team’s ongoing efficiency and vigilant management of our program,” said Ron Putman, Vice President of operations for R3 Business Solutions, Inc. (and Bop Design client). “We have been extremely happy with the professional design and web marketing they implemented on our behalf – thanks to their expertise, we started generating new leads very quickly!”

About Bop Design
Bop Design is a boutique marketing communications firm. We express your business’ values through branding, advertising, print design and web design. We also help attract your ideal customer through search engine optimization (SEO) and search engine marketing (SEM). Our focus is on small businesses that want an external team of marketing specialists to help give their brand an edge in the marketplace. Please visit for more information.

Contact Information
Bop Design
Jeremy Durant
(760) 470-1275

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