Chanthaburi, Thailand, November 12, 2010 --(PR.com
)-- GemSelect, a leading online dealer in natural gemstones, has launched major enhancements to their popular website, www.gemselect.com. GemSelect boasts one of the largest collection of loose colored gemstones on the internet, with more than 32,000 items in over 125 different gemstone varieties. GemSelect consistently ranks as the most visited website on the internet specializing in loose colored gemstones.
The latest GemSelect enhancements are designed to make the gemstone shopping experience simpler, faster and more enjoyable, both for first-time visitors and regular customers.
New page layouts increase the amount of information per page, without sacrificing simplicity or performance. Larger fonts and titles make pages easier to read. To simplify navigation, the left side of each page now includes the complete list of 125 different gem varieties, providing one click access to every gem type.
Gem type pages now display more gems per page, with larger thumbnail photos, making it easier to see the details of a gem without clicking through to the detail page for each item.
Gem detail pages feature detailed gem photos and video clips. These pages now also show all the similar or matching items, so shoppers don't have to do a separate search for similar stones. New links display gems which are "Larger in this shape and color," "Smaller in this shape and color," "Same shape and size in different colors" or "All gems of this type."
For the convenience of first-time buyers, each gem detail page also includes important information on shipping, payment options, gemstone certification and gem clarity grades.
Once items have been added to the shopping cart, the complete list of cart items is available on every page, in a display in the right column. This makes it easy to view any item in the cart at any time with a single click. Customers can also edit the contents of the shopping cart from any page simply by clicking on the links in the cart display. This can be a real time saver that avoids the clicking back and forth from the cart page to item pages as on most ecommerce websites.
GemSelect has the most extensive collection of gemstone information anywhere on the internet. This information is now accessible from the Gemstone Information Center page that provides a directory to more than 450 pages of original articles on colored stones. Context-sensitive links to gemstone information are also provided throughout the website, making it easy to find relevant information on specific gem varieties.
Founded in 2004, GemSelect is one of the leading online dealers in fine gemstones, specializing in sapphire, spinel, tourmaline, garnet and zircon. Based in the well-known gems center of Chanthaburi, Thailand, GemSelect sells direct from their website to customers in more than 100 countries.