Concord, MA, November 16, 2010 --(PR.com
)-- For small business bankers and branch managers, making business banking sales calls can range from slightly stressful to downright frightening, especially when they’re calling on companies or people they don’t know very well. In a new, free webinar from Clarity Advantage, bankers will learn six ways to build confidence and impact in talking to small business owners so they can meet their business sales goals and consumer sales goals.
The free webinar, No more…fear – 6 Strategies to Build Confidence and Impact in Talking to Small Business Owners and Deepening Relationships… Now will take place on Thursday, December 9, at 12:00 pm ET.
“If you’ve never been a small business owner, talking to one could be scary,” says Nick Miller, president of Clarity Advantage. “Low confidence and lack of knowledge about businesses, business owner concerns, and bank products and services all add to the fear factor. The good news is that this is all fixable.”
In this free webinar, Miller will offer six tips to build bankers’ confidence:
1. Pick One – pick one type or very few types of businesses to learn well and sell to.
2. Go Deep – become a “Student of the Game” with those businesses.
3. Develop their Offering – understand their bank’s products and how businesses use those products best to address their challenges.
4. Accentuate their Positive – translate their knowledge and experience into potential benefits.
5. Own the Conversation (Structure) – manage the conversation process.
6. Size ‘Em Up – know whether or not the small business owner meets their bank’s credit criteria.
The No more…fear webinar will be useful to all bankers who want to build deeper, more profitable relationships with small business owners, including: bank senior managers and their small business bankers, business bankers, branch small business specialists, platform financial services representatives, branch managers, and assistant branch managers.
Learn more and register for the No more… fear webinar at: http://www.clarityadvantage.com/wst/2010/11/news/no-more-fear-webinar-december-9/. All registrants will receive a link to Clarity Advantage’s new No more…fear eBook, which sales team leaders can use a guide to lead sales team meetings.
About Clarity Advantage: Business banking consultant Clarity Advantage helps banks generate more profitable relationships faster with small and medium-sized companies, their owners, and employees. Clarity consulting, communications, sales tools and training help banks recruit and deploy sales team members, choose their best business and consumer prospects and clients, then approach, engage, sell, expand, and retain relationships. Clarity also assists banks with consumer sales and cash management sales. Clarity clients have posted increases in household penetration, cross-sells, deposit volume, and loan volume. Visitors to Clarity’s website, http://www.clarityadvantage.com, can subscribe to “The Weekly Sales Thought,” a free eNewsletter and podcast focused on business-to-business selling and sales management.