Danbury, CT, November 21, 2010 --(PR.com
)-- When TFI Envision, Inc. of Norwalk, CT, was asked by Honeywell Consumer Products Group, to expand their brand essence to their physical entry space at their corporate headquarters, the response was immediate. The reception area begins the brand experience for visitors and creates the all important first impression. The task: to quickly, cost effectively and creatively transform the space to reflect their leading positioning.
With sketchpad in hand, and a brief unveiling itself by walking through the spaces, the TFI Envision team quickly visualized the request and went shopping! Furniture, accessories, bold wall color change (to accent and enhance the CPG parent brand) complimented new signage and turned the space into a strong yet inviting zone. The open glass entry wall became the canvas for repeated consumer brand logos in frosted etched glass vinyl, and stripes of grey behind product display shelves helped to define the seating environment. A key element was the addition of flat panel tv that continually loops the most current brand support programs. The new look and brand feel was repeated in select meeting areas within HQ.
The result: an environment that reflects their top brand status.
“…Sometimes you just get lucky and call the exact right partner for that super important, super fast turnaround project. The group at TFI Envision created a bit of lobby design and magic for our corporate offices – all on the tightest of timelines and budgets. TFI Envision added an overall design sensibility and a few very well chosen elements that had people actually smiling as they walked through the new space,” said Jim Brown, Director Marketing Services, Honeywell, CPG.
As a result of this success, Honeywell CPG engaged TFI Envision, Inc. to transform their Perrysburg, Ohio facility as well.
"We quickly updated reception signage by covering the existing silver Honeywell logo with brand color (corporate red) via vinyl wrap, and added the “Consumer Products Group” standards to the identification. Symmetrical architectural details were painted Honeywell red to draw brand color in from the lobby through the building. The open glass entry walls became the canvas for repeated brand logos, in frosted etched glass vinyl. Updated product showcases, furniture selection, accessories and placement mirrored the Danbury, CT scheme for a refreshed, welcoming environment that reflects their top brand status." said Mary Ellen Butkus, VP of TFI Envision, Inc.