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New Tech Keeps Kids Safe in Black Friday Shopping Madhouses

Los Angeles, CA, November 26, 2010 --( SecuraTrac personal location devices alleviate fears of losing children at crowded malls, now offered at special holiday pricing.

According to the National Retail Federation, last year 134 million people planned to swarm into malls and stores across the country to take advantage of Black Friday sales. With nearly half the country planning to be in malls again this year after Thanksgiving, shoppers can be sure that they will encounter crowds and chaos – a nightmare for parents trying to keep their children safe and by their sides, especially with the distraction of Santa and toy displays.

All parents hope to avoid the sinking feeling of turning around and not immediately being able to locate their child in a crowd. And, parents can now use a new device from SecuraTrac to ensure their peace-of-mind during family outings or the mayhem of holiday shopping.

At parents can purchase or rent a small, GPS tracking device called a SecuraPAL® for each of their children. The SecuraPAL Guardian is a small Personal Automated Locator that can be placed in a child’s pocket or attached to a belt that parents can use to locate their children should they go missing in a crowd. The SecuraPAL Guardian also has an SOS feature where children can push a button to send a text and/or email alert to their parent should they feel endangered at any time. When the SOS button is pushed the parent receives a message in about 10 seconds with the child’s exact location and directions on how to get there. Additionally, parents can customize their SecuraPAL Guardian for their particular destination or trip with SecuraFences, or virtual boundaries, to further enhance a child’s safety. If a child enters or leaves this virtual boundary or SecuraFence, an alert would be sent via text or email to notify the parent.

Parents with older children or those who are planning any international travel for the holidays can also benefit from the additional features of the LifeTrac MobileProtector device. This more advanced personal location solution from SecuraTrac includes a device that can function as a cell phone in addition to a GPS locator. In addition to the features available with the SecuraPAL Guardian, the LifeTrac MobileProtector has four programmable speed dial buttons so the user can reach family members quickly, and it can be used to make and receive calls in the U.S. and in over 120 countries.

For the holiday shopping season, the SecuraPAL Guardian will be offered at a limited time specialty discount. Purchases made before November 30, 2010 will receive a 25% discount off the regular price of the SecuraPAL Guardian or the LifeTrac MobileProtector device. For more information please visit

About SecuraTrac

SecuraTrac, LLC improves the lives of families by delivering the most comprehensive and easy to use personal GPS location solution on the market today. SecuraTrac combines small, lightweight GPS locators and phones with innovative software technology and a state-of-the-art, easy-to-use website. The company secures the peace of mind of parents, elder caretakers and pet owners by helping them locate what’s most important to them anytime, anywhere and providing a proactive emergency notification system. The company is headquartered in Hermosa Beach, CA. Visit for more information.

Contact Information
Laura Baumgartner

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