Palm City, FL, November 27, 2010 --(PR.com
)-- PublishAmerica is proud to announce the recent activation of Jeannie Ferrara's two books: Publicity & Marketing for Mere Mortals: You Can Do This!, and The Fatherless American: The Growing Minority that is Changing America to Kindle on Amazon.com.
In the age of “citizen-journalism” Publicity & Marketing for Mere Mortals is one of those rare books that isolate fundamental truths that make a difference, and illuminate the reader (whether that be a citizen journalist or professional) of tips, tactics, and samples that allow for in-house publicity and marketing for small business, non-profits, and educational organizations. Due to the current economic climate, and the shrinking staff at many major newspaper-publishing houses, more and more people are finding themselves not a loss for words…but at a loss getting their messages “heard.” With proven examples, and a fresh look at economical and effective marketing tactics, Publicity & Marketing for Mere Mortals presents valuable information to volunteers, staff, and management. It should be required reading for anyone interesting in sharing a message, yet with limited financial resources.
The Fatherless American: The Growing Minority that is Changing America released in October 2009, stems from Ferrara’s, experience with the harsh realities of the many faces of “fatherless-ness” in the Midwestern United States. Through her experience as a child care provider, and personal experiences with her own children, Ferrara discovered a pressing issue that requires attention.
What readers are saying, "I have found this book by Jeannie Ferrara a "must read" by all women in this country that are forced to raise their children alone. The book touches on all aspects of "fatherlessness" from the Dead-Beat Dad to the Deployed Dad. It is packed with information and guidance in raising the fatherless child financially as well as emotionally, and guides the mom in doing so. The statistics and outcome of this devastating and growing dilemma in America are clearly outlined. This book is a "necessity" for any family in this devastating situation.” - Andrea A., New York, N.Y.
Ferrara is a writer by trade, is also a "Phoenix," attending the University of Phoenix' Bachelor Degree Program in Communications, full-time; and will graduate with her BS in Communications in September 2011. Ferrara is a "band & chorus" mom of three teenagers, and long-time public school music program advocate. Ferrara has been living in Palm City for 10 years, and doing PR for 8 years. What began as a hobby, writing and reporting for public school music programs & advocacy (as well as youth ministries and church programs) turned in to a full-time career, and Thy Word Public Relations.
By becoming a contributing writer of enriched content for dozens of print and online publications in South Florida, Ferrara has become well-known for sharing "good news" on the Treasure Coast. Ferrara has established a reputation as a public relations professional that PR is much more than promotion, it is about relationships. Ferrara's company motto is, "If you want to sell to people, buy an ad. If you want to tell people, call Thy Word."