Hires Lawrimore Inc. for Search Engine Optimization

Charlotte, NC, January 25, 2007 --(, a service that allows anyone to search North Carolina criminal records online, has hired Charlotte marketing firm Lawrimore Inc. to provide it with search engine optimization services.

“Online criminal records search is very competitive,” said Matthew Daubert, systems administrator for, a subsidiary of private investigation firm Silent Protocol Inc, Incorporated. “We chose Lawrimore for its extensive marketing background and cost-effective search engine optimization services. In fact we found them on the web because their website,, is search engine optimized.”

Search engine optimization involves adapting the content of a website so that it can easily be found by people using search engines such as Google and Yahoo.

“Often website owners don’t realize that the words used on their site are not the ones which potential customers are using to search for their products or services,” said Lawrimore Inc. president Buck Lawrimore. “We are pleased to be providing with assistance to help them better serve the people of North Carolina as well as employers.” was founded in 2005. Its parent company Silent Protocol Inc., and sister company Network Research Systems, both based in Charlotte, have provided background checks for employers since 1992. Daubert is a former Deputy Police Chief from Wisconsin, and company owner John Snider was formerly a Police Officer in the Mecklenburg County (NC) Police Department and the Charlotte Police Department.

Lawrimore Inc, founded in 1979, is one of Charlotte’s most experienced marketing and strategic consulting firms, and has provided website design and Internet marketing for over 10 years. Details at

Lawimore Communications Inc.
Buck Lawrimore