Jungle 8 Creates Branding Initiative for UCSF Institute for Regeneration Medicine

Stem Cell Research Pioneer Looks to Jungle 8 for Branding and Marketing Services.

Los Angeles, CA, January 25, 2007 --(PR.com)-- Jungle 8, a leading brand strategy and graphic design agency for such non-profits as Art Share Los Angeles and The Daniel Pearl Foundation, recently combined creativity and science to complete a branding initiative for stem cell research pioneers University of California at San Francisco, Institute for Regeneration Medicine (IRM).

Jungle 8 developed IRM’s new brand package to bolster greater visibility in the public realm, positioning it as the premier research facility in the field of stem cell research. The resulting identity personifies creativity, ingenuity and determination, signifying the leadership role UCSF researchers are known for historically. Services provided by the Jungle 8 team include their unique research-led design approach of Brand Positioning and Development, Identity Design, Design Guidelines plus a Collateral Package.

“IRM’s new logo will be instantly recognizable as a world leader in stem cell research, differentiated by unifying the three driving aspects of this brand; research, medical treatment and most importantly, the people that benefit,” said Jungle 8 Principal, Lainie Liberti. “We were ecstatic to work with an organization committed to uncovering the mysteries of the human body with the intent of improving the quality of life for millions of individuals. We cannot imagine a more significant quest, promising a far-reaching impact on society at large.”

Only two years old, the Institute was initially formed as the governing body for UCSF stem cell research, spanning several departments. However the vision and role of IRM has expanded to align and coordinate over 60 independent stem cell research and application initiatives, uniquely focused on improved collaboration, communication and efficiency, thus forming the Institute for Regeneration Medicine (IRM). UCSF’s historical achievements include laying the groundwork for current worldwide research on the use of human embryonic stem cells to treat disease, established by Gail Martin’s work. 25 years ago, Dr. Martin, PhD a UCSF professor of anatomy, was one of the first scientists in the world to isolate precursor cells from mouse embryos and coined the term “embryonic stem cells”. Additionally, UCSF is one of only two universities in the United States that derived human embryonic stem cell lines that qualified for inclusion on the National Institutes of Health Stem Cell Registry, established in 2001.

About Jungle 8
Jungle 8 is a creative agency specializing in brand strategy, conscious messaging and intelligent design. The agency applies its award winning brand communications and graphic design talents to the advancement of eco-friendly and sustainable business (or those striving to be), social causes and arts and entertainment. Their unique approach begins with the brand and progresses outward, uncovering the soul of the brand, building strategic bridges between the corporate goals and defining a clear marketing strategy, producing compelling results; memorable designs with connective meaning. For the past 6 years, Jungle 8 has maintained a top tier client list consisting of non-profits, entertainment and consumer brands including UCP (United Cerebral Palsy Foundation), Town Hall Los Angeles, Carsey-Warner-Mandabach (that 70’s show), CBS’s 93.1 JACK FM, Korbel Champagne to name a few. Jungle 8 stresses the importance of the culture of their organization as a dynamic creative collective.

Jungle 8
Lainie Liberti