The Simpler Group Creates Online Shopping Fun at PartyChickandPaper.com

Dallas, TX, December 08, 2010 --(PR.com)-- Announcing Party Chick and Paper -aka partychickandpaper.com - the new online storefront for T. Hee Greetings & Gifts in Dallas, Texas.

Company owners Tony Doles and David Farris, fondly refer to themselves as the "Head Roosters of the Hen House." Their unique approach to business includes a bit of tongue-in-cheek humor. Upon first sight of their distinctive assortment of gifts, decor and invitations, it's easy to understand their personal penchant for the fun and humorous, but their serious side becomes evident when one sees the quality of the merchandise and experiences their superior customer service.

Party Chick and Paper engaged The Simpler Group to translate the fun and excitement of an in-store experience to their new e-commerce website. Owner David Farris says, "Having worked with a number of web developers in the past I was very skeptical about getting involved with another developer. When the Simpler Group came referred to me, I decided to give them a try. From the first phone meeting I knew I was in a different league than my past experiences. All the way to launch this project has been run professionally with spot-on communication, goals and on-time deliverables. If I'd known that developing a website could be like this I would have done it years ago."

The advantage of an online store, per Brenda Simpler, Managing Director of The Simpler Group, is to "expand the brick and mortar store to the online environment. By creating a site that is easy to navigate and provides flexible inventory management tools, Party Chick and Paper creates another stream of revenue from shoppers all over the country."

Doles and Farris owe the success of their two Dallas retail stores to word-of-mouth marketing among their fabulous customers, and they hope for the same success from their website. Be sure to stop by Party Chick and Paper.

About Party Chick and Paper
PartyChickandPaper.com is the online storefront for T. Hee Greetings & Gifts, a Dallas-based gift company with two retail stores in east Dallas. The company's goal is to return to business the way it was in the "good old days" when shop owners actually worked in their stores and knew their customers by name, where customers felt a sense of community and truly enjoyed their shopping experience in a neighborhood store. The online store offers many of the same unique gifts, party supplies and paper goods as its retail counterparts, with additional lines set to launch soon.

For more information:
Office: 214-747-5800
e-mail: info@partychickandpaper.com
Web site: www.PartyChickandPaper.com

About The Simpler Group
The Simpler Group was founded on the belief that small and medium-sized businesses deserve Web services and online marketing as unique as their products and suitable to their specific markets. They are a fully integrated marketing company combining the best of traditional marketing with the most current and effective Internet strategies, including social media for business applications.

For more information:
Brenda Simpler, Managing Partner
Phone: 214.317.0684
e-mail: info@thesimplergroup.com

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Contact
The Simpler Group, LLC
Brenda Simpler
214. 317.0684
www.thesimplergroup.com
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