Atex Polopoly Web CMS Expands Reach in Asia Pacific with Three News Media Customers

Kumpulan Karangkraft from Malaysia, Nhan Dan from Vietnam and Australia’s Shepparton News to adopt the Polopoly Web CMS.

Reading, United Kingdom, December 09, 2010 --( Atex announces two new deals and one new go-live of the Polopoly Web Content Management Solution with major media companies in the Asia Pacific region.

Kumpulan Karangkraf, Malaysia’s largest magazine publisher, signed a contract for an Atex Advertising and Polopoly Web Content Management Solution. The Atex Advertising solution will be used in the company’s daily newspaper and magazine group to help strengthen business initiatives designed around targeted advertising. Kumpulan Karangkraf also selected the Polopoly solution as part of its new media objective to enhance the value of content across multiple channels.

Kumpulan Karangkraf has been using the Atex Content Management Solution since 2006 for its daily newspaper, Sinar Harian.

Shepparton News, the oldest newspaper operated by The McPherson Media Group in Australia, has signed a new contract for an Atex Polopoly Web Content Management and Digital Asset Management solution. Shepparton News will use the integrated Atex solutions to maximize newsroom efficiency with functionality that allows the seamless creation of multi-channel content.

The contract also includes an upgrade for Shepparton News’ existing Atex Advertising system. The upgrade will allow the publisher’s advertising department to better manage the booking, billing, and accounting of all classified, retail and Internet ads for the news website,

Nhan Dan (People’s Daily) newspaper, a Vietnamese daily newspaper has launched its new website using Atex Polopoly Web Content Management Solution. Nhan Dan chose Polopoly to provide a seamless print to Web newsroom environment for its editorial department.

At a ceremony celebrating the successful Polopoly installation, Mr. Huynh, Editor-In-Chief of Nhan Dan newspaper said, “The implementation of has met our schedule and requirements. Based on the new technology of the Polopoly solution, we are confident that we will constantly develop the website to better meet the growing needs of readers.”

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Keegan Skidmore
+1 781.685.3255