Akesios Ad-Direction Selected by Ziplocal to Power Its Hyperlocal Leads Program, Localeads

London, United Kingdom, December 09, 2010 --(PR.com)-- Akesios has been selected by Ziplocal to provide its multi-media hyperlocal advertising platform, Ad-Direction, to manage and fulfil the Ziplocal leads based product, LocaLeads.

Ziplocal recently launched LocaLeads, a pay-for-performance digital advertising program that distributes hyperlocal advertising content from small and medium size businesses (SMBs) to web and mobile publishers across North America, with distribution already secured across 92 percent of the U.S. market.

Ad-Direction is the leads-based selling solution for the local search industry. Ad-Direction enables publishers to sell leads in a single budget to their SMB advertisers, by providing the complete platform for management and fulfilment of leads in a scalable way. Leads are sourced from an extensive distribution network of first and second tier traffic owners and aggregators. Ad-Direction’s ad-serving system syndicates both display and listing advertising formats which, in turn, makes hyperlocal advertising content available to all types of websites and mobile content providers—from search engines and online city guides to mobile application publishers. Ads can be updated in real-time to enable syndication of offers, coupons and daily deals.

Ad-Direction’s configurable yield-based algorithms enable the publisher to maximize their margins and also ensure delivery of the highest quality leads to their customers.

“Ad-Direction is the best solution to manage yield at scale across a large and diverse distribution network, across multiple ad types as well as all the different product types which constitute a lead,” said John Elliott, GM of LocaLeads for Ziplocal. “It ensures we get the largest traffic reach and our SMB customers receive highly targeted leads and exceptional ROI.”

“Leads-based selling will become increasingly important to publishers selling to SMBs,” said Ben Barney, CEO of Akesios. “The process of buying the cheapest converting traffic is critical to the sustainability of a leads-based program. Ad-Direction combines one of the most flexible ad serving technologies with yield based algorithms. Our aim is to deliver highly targeted local leads to an advertiser at the lowest possible cost, so publishers can maximise their margins and advertisers renew and spend more money with Ziplocal. We are delighted to be working with Ziplocal on such an exciting and innovative product.”

About Akesios
Founded in 2005, Akesios are the specialist technology providers for Yellow Pages publishers selling leads-based products. Ad-Direction serves ads in any format including display and text based, manages campaigns in SEM networks, and tracks performance from other products whether proprietary or 3rd party. It’s proprietary yield management technology sources leads at the lowest cost to the publisher and the highest ROI for the merchant. Akesios utilises best in class architecture and spatial search technologies to serve the most relevant ads in response to a search query at market-leading speeds. For more information, visit www.akesios.com

About Ziplocal
Ziplocal is a local search company that reaches communities all across the United States with digital advertising innovations delivered through mobile devices, the internet and traditional media. With a dedicated on-the-ground sales force in 33 states, Ziplocal reaches more than 300 U.S. markets. Rich and relevant local content with a strong focus on interactive and immersive media sets the company's mobile applications and local search site apart from other search sites. Ziplocal's robust local search products combine comprehensive data as well as the latest geo-targeting technologies with an extreme focus on delivering results for advertisers and the best end-user experiences for consumers. For more information, visit www.Ziplocal.com.

Akesios Search Analytics Ltd
Caroline Lavelle
+44 1252 279 101