Pittsburgh Design Firm Ocreations Wins AMA Award

Ocreations campaign for the Pittsburgh Irish Festival won the American Marketing Association (AMA) Pittsburgh Chapter Marketer of the Year Award in the Minority and Women Owned Business Category. The campaign was a rebranding effort for the 20th anniversary and included logo and web design, print, advertising, CD packaging, and more.

Pittsburgh, PA, December 16, 2010 --(PR.com)-- This year’s campaign for the Pittsburgh Irish Festival, designed by ocreations, won the American Marketing Association (AMA) Pittsburgh Chapter Marketer of the Year Award in the Minority and Women Owned Business Category. They accepted the award with the staff of the Pittsburgh Irish Festival at the fourth annual Marketer of the Year Celebration on Thursday, December 9, 2010 at LeMont.

The AMA Marketer of the Year competition is open to anyone and the awards are judged based on opportunity, objectives, strategy, tactics, and results of a marketing program completed in Western PA in 2010. ocreations’ campaign for the Pittsburgh Irish Festival was a rebranding effort for the 20th anniversary of the Festival that included logo design, print brochures, apparel, signage, advertisements, transit advertising, CD packaging, and complete website redesign.

The campaign was an overwhelming success with the attendance of the 2010 Irish Festival seeing a 20% increase over 2009 and the largest attendance since its inception. Revenue increased as well, making this year’s event the highest grossing festival ever.

“It was great having ocreations as an integral part of our team,” said Nan Krushinski, Executive Director, Pittsburgh Irish Festival/Irish Partnership. “They created a strong and vibrant new logo for the Pittsburgh Irish Festival’s 20th Anniversary, and with their leadership and enthusiasm, we took the creative journey vital for rebranding the festival’s image, advertising, and website.”

ocreations recently was voted the Media Association of Pittsburgh 2010 Best Overall Agency by clients and professionals in the industry. “This has been a very exciting year for ocreations having won two major awards. We're ready to take on more challenges in 2011,” said Shawn O’Mara, senior partner.

Starting in 2006, ocreations is a full-service, cutting-edge design firm that provides high-end graphics and marketing solutions at affordable prices. They have a large variety of capabilities ranging from business cards to billboards and have successfully done branding and logo design, brochures, print advertisements, web design, packaging, video, event marketing, and offer printing and mailing services. Over the past few years, their client list has grown to include Giant Eagle, Home Depot, eyetique, Pittsburgh Irish Festival, In Wheeling magazine, PittsburghWeddings.com, and others. More information can be found at www.ocreations.com.

Founder Shawn O’Mara is a Bethel Park resident and has over 17 years experience in the design industry holding notable positions such as creative manager for Giant Eagle. He also is a full-time instructor at the Art Institute of Pittsburgh. The ocreations team consists of his partner Jesse Mader, Art Director Jared Dieffenbach, and contractors Chris Guerrieri and Dustin Lawson.

Shawn O'Mara