BluePrint Data Completes 100% of Web Site Reviews for Its OEM Internet Filtering Products with Human Reviewers. People Not Bots for High Quality Internet Filtering.

Jacksonville, FL, December 21, 2010 --( BluePrint Data, a leader in high quality OEM internet content filtering solutions with the largest known database of exclusively human reviewed web site reviews (aka URL reviews) [1], announced today its new process of completing 100% of new web site reviews with a minimum of two human reviewers categorizing each web site is a huge quality success. Using trained people to review website content not Bots or automated technologies enables BluePrint Data to ensure the most accurate product available. BluePrint Data is the only Internet Filtering Company to offer a Zero False Positive Guarantee [2].

Since July 2010 all new web site / URL Reviews are being completed with the new BluePrint Data review system whereby web site reviews are independently categorize by multiple reviewers to ensure the categories match prior to the information being added to the master URL Review database. For example using the new multiple reviewer system, reviewer A receives the URL and categorizes it as “Nudity”, independently reviewer B receives the same URL and reviews it as “Nudity” so the URL is added to the master URL Review database. If, for example, reviewer B categorized the URL content as “Intimate Apparel / Swimsuits”, the URL is then independently provided to third reviews, reviewer C, for categorization.

Internet Security manufacturers or providers (including VARs, Resellers, and others) that source their Internet Web Filtering databases and technologies from OEM providers such as McAfee/Secure Computing, RuleSpace, or WebSense/SurfControl can benefit from the increased accuracy of the multiple human reviews offered by BluePrint Data. The BluePrint Data Internet / web filtering services can be used to replace any of these providers’ solutions and not only offers improved quality but in many instances a lower price as well.

The BluePrint Data filtering database is the largest 100% human reviewed data store in the world. The BluePrint Data web content review specialists have reviewed web sites that comprise over a billion URLs/Web pages (Universal Resource Locators, i.e. Web pages) which is in excess of 98% of the World Wide Web traffic according to statistics from Neilson/Net Ratings a global leader in Internet media and market research. The BluePrint Data Web site Content Filtering Database is exceptionally accurate as it is the only web filter database of its size where 100% of the Websites have been reviewed by trained and certified Web site content specialists.

“We are excited with our new multiple review system and the excellent quality it provides,” said Bob Dahlstrom BluePrint Data’s CEO. “We know, you know and your end users know that spiders, crawlers, and bots as well as various artificial intelligence and other automatic technologies are not as good at determining the content of a web site as a person. People can look at a web site most of the time easily and accurately categorize it, automated technologies just can’t do that.” BluePrint Data’s reliance on people Not bots is the key to its high quality OEM internet content filtering solutions. "This new system demonstrates BluePrint Data’s commitment to continually improve the quality of their web site URL reviews and is another example of the extraordinary value and service BluePrint Data provides their partners and distributors."

[1] BluePrint Data purchased a list of all the websites tracked by Neilson/Net Ratings which, according to company officials, represents 98% of all World Wide Web traffic in North America. Subsequent to the purchase BluePrint Data’s trained URL review content specialists reviewed 100% of the list and since then have reviewed millions of additional web sites / URLs. There are very few companies that exclusively review web sites with human reviewers as most use automated technologies or combine a small portion of human reviews with the larger portion that is automatically categorized.

[2] No known Zero False Positive Internet Filtering offerings are available as of today’s date (17 December 2010) per multiple searches of multiple search engines and trade publications.

About BluePrint Data.
BluePrint Data OEMs its URL filter and content filtering databases and technology products and services to Internet Security vendors such as Unified Threat Management (UTM), Managed Service Providers (MSP), Managed Security Service Providers (MSSP) and Software as a Service (SaaS) providers as well as providing private label / OEM services to Value Added Resellers (VARs), Information Technology Providers, Anti Virus and Anti Spam service providers, Independent Software Vendors (ISVs), and telecom, carriers, and ISPs and other companies. BluePrint Data has the world’s largest 100% human reviewed URL Filter Database that is combined with tools and services to provide easy integration of the BluePrint Data OEM URL Filter database.


For More Information:
BluePrint Data
2002 San Marco Blvd, Suite 201
Jacksonville, FL 32207
BluePrint Data
Bob Dahlstrom