Demand in Men’s Jewelry Rises and Retailer,, Jumps on Board with Solitaire Stud Earring Collection

San Diego, CA, December 22, 2010 --( has expanded its jewelry collection to include men’s solitaire earrings. The online sterling silver retailer now offers single, silver fake diamond studs, gold fake diamond studs and solitaire gold hoops.

More men are now wearing earrings to show off their personal style. Due to the increasing popularity, there is a much larger selection than in the past. Men have the option of buying a classic faux diamond stud, all the way to a trendy CZ studded gold hoop.

Department stores and e-tailers have recognized the opportunity in the men's fashion market. Gilt Groupe will launch Gilt Man, an e-commerce site dedicated to men’s fashion and accessories in the Summer of 2011. JCPenney has already expanded their fashion apparel collections to include big and tall men.

“The market for men’s fashion jewelry has grown. For example we have received requests from men wanting stud solitaire earrings,” said Au-Co Mai, the Founder and CEO of “They wanted classy, real looking studs for everyday use. We took this information and created a terrific men’s jewelry collection that has really helped generate new customers.” allows men to buy earrings as a pair or individually. Men have the option of purchasing a pair of faux diamond studs, or they can shop for single stud earrings for a different look. The men’s earrings selection comes in a wide variety of stone cut, color and carat size. Most men prefer the solitaire stud style, with the 2 carat round cut faux diamond stud garnering the highest ranking among the male demographic.’s most popular men stud earrings are the 2 carat black faux diamond earrings and the 4 carat fake diamond magnetic stud earrings.

The online retailer also offers options for men who are looking for a non-permanent solution to this jewelry trend. Clip on earrings, screw back earrings and magnetic earrings are great alternatives to men without pierced ears. These options are great ways to transition men into wearing jewelry. The non-pierced varieties can help ease them into this stylish accessory.

Since 1998, has been the leader in bringing celebrity style to the everyday woman by using cubic zirconia and sterling silver. is a popular resource for celebrity and fashion media, with sterling silver jewelry frequently appearing on The View, The Today Show, and in magazines such as InStyle, O! Magazine and Glamour.

Au-Co Mai