Vinimaya Releases SmartRank Analytics™ Module

Sophisticated Reporting Tool Enables More Informed Strategic Sourcing, Focuses End-User Demand

Cincinnati, OH, December 24, 2010 --(PR.com)-- Vinimaya, Inc. (www.vinimaya.com), provider of innovative solutions and services to improve the B2B e-Procurement buying experience, today announced general availability of the SmartRank Analytics™ module. SmartRank Analytics™, a patent-pending module within the Vinimaya Smart Marketplace Technology™ suite, is a sophisticated reporting tool that enables companies to improve e-Procurement effectiveness by understanding end-user search criteria and using that information to effectively prioritize search result rankings.

“Most ERPs and stand-alone e-Procurement solutions allow companies to display data from completed transactions. This is helpful from a spend analysis standpoint, but does nothing to improve adoption or enforce compliance to preferred suppliers or items,” said Mike Precia, Vice President, Sales & Marketing, Vinimaya, Inc. “With SmartRank Analytics™, our clients gain visibility into user behavior. This information can then be used to identify and anticipate search trends and drive end-user demand to preferred suppliers,” Precia explained.

SmartRank Analytics™ was designed to help strategic sourcing and procurement professionals at Fortune 1000 companies:

• Mine Search and Shopping Data: Determine who is searching for what, from which suppliers; find out which supplier catalogs bring results; discover which categories are being searched, by whom; analyze failed searches to identify gaps in supplier coverage.
• Prioritize Search Results: Prioritize search result rankings to drive end-user purchase decisions to best value items and suppliers.
• Create & Save Custom Reports: Develop custom report templates for the top data inquiries. Run reports automatically and export results as to user-friendly formats.

“SmartRank Analytics™ is a game-changing enhancement to strategic sourcing for large organizations,” stated John Hutchinson, President, Vinimaya, Inc. “By transparently influencing user behavior, SmartRank Analytics™ ensures best-value purchasing while maintaining the superior end-user shopping experience Vinimaya clients expect.”

For more information regarding SmartRank Analytics™ and the other Vinimaya SmartModules™ please visit http://bit.ly/h7PgSu or go to www2.gotomeeting.com/register/705955451 and register to view a recording of Vinimaya’s Improving e-Procurement Webinar Series: “AMR Research Presents: Achieving Marketplace 2.0 -- Improving Productivity & End-User Satisfaction with Private, Virtual Procurement Marketplaces.”

About Vinimaya, Inc.
Vinimaya, Inc. is a privately held software solutions company that provides innovative e-Procurement Catalog and B2B Shopping solutions for both buyers and suppliers based on their patented Vinimaya Smart Marketplace Technology™ platform. Vinimaya products are seamlessly integrated with systems from Ariba, SAP, Oracle and PeopleSoft among others and are used by global companies such as 3M, Alcoa, Sunoco, Agilent Technologies, and Corning, Inc. Vinimaya is a Vora Group company with offices in Cincinnati; Shelton, CT; and Bangalore, India. For more information please visit www.vinimaya.com or call 888-618-8634.

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Vinimaya, Inc.
Erinn Tarpey, Director of Marketing
732.337.7281
www.vinimaya.com
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