Atlanta, GA, January 01, 2011 --(PR.com
)-- Atlanta-based, Profiles Group Public Relations, a full-service marketing and PR consultancy, marks its 15th year of successful campaign and event execution in sports public relations. Founded by sports publicity maven, Katrina Leonce, its roster includes Super Bowl Champions and future Hall of Fame Members. Profiles’ clear vision of today’s public and media relations with customized campaigns built around its clients’ needs have made Profiles the go-to agency for athletes and sports agents. Her expertise has guided athletes from being just another number on the field to a marketable brand.
Over the course of 15 years, Profiles has managed PR campaigns for Anfernee “Penny” Hardaway, Terance Mathis, Maurice Jones-Drew, Jerome Bettis, Antonio Pierce, LaRoi Glover, Al Harrington, Orlando Pace, Terrell Owens, among many others. Profiles clients have graced the covers of the top sports and entertainment magazines, and appeared on numerous talk shows from Oprah and CNN to Fox Business, Super Nanny and E!, as well as bit parts on top rated soap operas. In addition, Profiles has assisted in creating special projects for Big Brother/Big Sisters, Kraft, Dairy Farmers Association, ESPN The Magazine, Feed the Children, North Beach Leather and various cell service carriers.
As the industry and media continues to change, Leonce keeps her clients relevant by integrating innovative ideas and traditional strategies with social media. “We pride ourselves on creatively promoting our clients,” says Leonce,“and working one-on-one to develop an individualized strategic media plan to gain exposure that matters.”
As Profiles marks this milestone, it also celebrates its emergent division of non-profit marketing services for professional athletes and helping existing non-profit organizations achieve sustainability. Serving as Executive Director of the Mike James Foundation, Robert Griffith Foundation and Wilma Rudolph Foundation have been several of Leonce’s career highlights.
Throughout the year Profiles produces a variety of annual high profile celebrity golf tournaments, youth football and basketball camps, black tie affairs and international mission trips for its clients to raise monies for various charities. These events have been especially near to Leonce's heart, and her individual involvement fills her need to give back to the community. "I receive great joy in being a part of the countless outreach projects in underserved communities that my clients support,” said Leonce, "At the end of the day, it is about mentoring and changing the lives of those children."
“Katrina and the staff at Profiles have helped me to understand the importance of increasing my off the field visibility, and that this game is more that just what happens on the field. From organizing my free football camps in Compton to my golf events in Bermuda, Profiles has been an integral part of my off the field successes. The partnerships they helped me to create in New York and Los Angeles over the past 7 years has helped position me for a smooth transition into my post football career.” – Antonio Pierce, Former Pro Bowl Safety with New York Giants/ESPN Analyst
The Profiles Group continues to thrive and produce results that matter for clients, while educating them for their present and future careers. Leonce looks forward to the ongoing reputation of excellence and success Profiles Group Public Relations is known for.
About Profiles Group Public Relations: The Profiles Group is a marketing, PR, and events services consultancy. As a full-service firm, The Profiles Group’s focus is to effectively produce creative publicity strategies for every client by way of imaging, marketing, achievements, special events, and branding.
About Katrina Leonce: The savvy, sharp entrepreneur ended a 13 year career as a senior paralegal at a law firm in California when her love of sports led her to Georgia and the Sports PR industry. The mother of four has managed to successfully juggle her family life while growing a business from the ground up. Leonce has always been an advocate for children’s causes and served as a foster parent for 8 years and currently sits on a panel for the Cobb County Juvenile Court. Leonce’s established a rigorous internship program with Profiles for the last 10 years which has been an incredible avenue for her to mentor young college students and teach them the fundamentals of entrepreneurship.