Abu Dhabi, United Arab Emirates, January 05, 2011 --(PR.com
)-- UAE Exchange, the leading global remittance and foreign exchange brand, today opened its new spacious and more convenient premises in Musaffah Sector 10, in a move to enhance the service and value proposition of the brand to its loyal customers in and around Mussaffah. The branch was inaugurated by H. E. Abdulla Humaid Ali Al Mazroei, Chairman, and Dr. B. R. Shetty, MD & CEO, UAE Exchange in the presence of Mr. Sudhir Kumar Shetty, COO - Global Operations, other senior officials of UAE Exchange, special invitees and the Press fraternity.
The new branch is located in Meera Ahmed Abdulla Sultan Building, Next to NMC Building, Mussafah Shabiya Sector 10. It is equipped with many customer-oriented features including 19 transaction counters.
The erstwhile Shabiya Sector 10 branch, which will hence be discontinued, was a vital link in UAE Exchange’s extensive network of close to 500 direct offices in 22 countries across five continents. It had been a favourite destination for almost the entire residential and mobile population of Mussaffah for many years, during which the brand had grown to a global giant with an increased spread of products and services being offered. The brand has a very strong presence with over 90 branches in the UAE, offering services encompassing global bank transfers, foreign exchange, instant money transfers and various value-added allied products and services.
Speaking on this occasion, Excellency, the Chairman said “UAE Exchange is a trusted brand among general public. This trust was built over an eventful journey of three decades. Customers are the nucleus of our operations. Since inception, our Sector 10 branch has been popular among our esteemed customers for its committed customer service. Hence this makeover was essential for better customer experience. This new branch would add greater focus to our pursuit of excellence in all spheres of our operations.”
Dr. B. R. Shetty, MD & CEO said, “In three decades UAE Exchange has grown into a people’s brand globally. We have won customers’ trust and confidence by offering standardized and reliable customer service in enhanced environments across the globe. So no matter, which branch our customers enter, they will get the same experience not just in customer service but also in its top-of-the-line look and feel too. In line with our standardization process, we have relocated the Musaffah branch to a more sophisticated environment.”
Mr. Sudhir Kumar Shetty, COO - Global Operations, said that, “We have always brought in innovation to enhance customer experience without any compromise on quality. So apart from our reliable processes, value-added products and allied services, we have also brought in a sea change in branch sophistication to match customer expectation. This new more sophisticated branch premises with special facilities is yet another significant step towards this aim. With convenient branch timings, extensive multi-tasking counters, and various convenience features that we have carefully laid out in the new branch, it sure would be welcomed by our entire customers in Mussaffah.”