Vinimaya Renews Agreement with Celanese

Global Specialty Manufacturer Streamlines Supplier Data Management & Increases End-User e-Procurement Adoption with Private, Virtual Marketplace 2.0

Cincinnati, OH, January 08, 2011 --(PR.com)-- Vinimaya, Inc. today announced that Celanese Corporation, a global technology and specialty materials company, has renewed their global agreement with Vinimaya, a provider of patented software solutions to optimize procurement performance, to utilize Vinimaya’s Smart Marketplace Technology™ (SMT) suite.

Vinimaya Smart Marketplace Technology™ creates a private, virtual marketplace for supplier data and delivers an intuitive shopping experience that employees immediately know how to use. Vinimaya’s SmartSearch™ allows buyers to search in real time across all of Celanese’s supplier data -- punch-out sites, supplier websites, online marketplaces, and internal catalog databases -- with a single search from a user-customized interface. The results from each “Google-like” search are presented for consideration in a robust shopping environment complete with thumbnail images, detailed item descriptions, and side-by-side comparisons of items from different suppliers.

“Deploying Vinimaya SMT™ has streamlined our supplier data management process and increased end-user adoption of our e-Procurement system,” said Jeffery Maxwell, Commodity Manager, Celanese. “Vinimaya has been responsive to our needs and we look forward to continued shared success.”

“We are proud to support Fortune 500 industry leaders like Celanese. This expanded, five-year commitment which leverages Vinimaya’s latest SmartModules™, is a strong validation of the value and market-leading innovation of Vinimaya’s solutions and services,” stated John Hutchinson, President, Vinimaya, Inc.

About Vinimaya
Vinimaya, Inc. is a privately held software solutions company that provides innovative e-Procurement Catalog and B2B Shopping solutions for both buyers and suppliers based on the patented Vinimaya Smart Marketplace Technology™ platform. Vinimaya products are seamlessly integrated with systems from Ariba, SAP, Oracle and PeopleSoft among others and are used by global companies such as 3M, Alcoa, Sunoco, Agilent Technologies, and Corning, Inc. Vinimaya is a Vora Group company with offices in Cincinnati; Shelton, CT; and Bangalore, India. For more information please visit www.vinimaya.com or call 888-618-8634.

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Vinimaya, Inc.
Erinn Tarpey, Director of Marketing
732.337.7281
www.vinimaya.com
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