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Sales Edutainment, Inc

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Sales Edutainment, Inc. and Jam Factory Online Pte Ltd Release Quirky Technical Sales Training App

Announcing the release of a new iPhone app that breaks the traditional sales training paradigm.

Boston, MA, January 21, 2011 --( Sales Edutainment, Inc. and Jam Factory Online Pte Ltd have just jointly released a new app for the iPhone and iPad, WeirdSE Wisdom, available in the iTunes store. WeirdSE Wisdom is a video-based learning series designed to be delivered anytime, anywhere. The primary focus is on relevant field-applicable, high impact technical sales skills.

“I’ve been an SE (Systems Engineer), a Specialist, and a Technical Account Manager. I’ve attended lots of boring sales trainings designed for the Account Manager, not for me. What I want is actionable, insightful, and entertaining training that was designed specifically for SEs. How do I drive technical closure? How do I plan deal-changing moments?” said Steve Ottana, co-founder of Sales Edutainment, Inc. To that end they have hunted down WeirdSE.

There are two things that one should know about WeirdSE:

First, he is Weird.

Second, he is an accomplished SE who knows how to drive deals to technical closure.

Each WeirdSE Wisdom module includes a song parody sung by WeirdSE. He uses his sometimes off key, but always hilarious musical talent to reinforce the skills that are taught in the modules. The parody songs have an uncanny ability to stick. Users will be humming his songs for weeks.

In the first module of WeirdSE Wisdom users learn to identify and prioritize conditions that are likely to cause a severe impact to our goal of obtaining Technical Closure in our favor and in our timeframe. Follow-on module topics include:

Planning Deal Changing Moments
Selling from the Technical Decision Maker (TDM) Downward
Getting a Meeting with the TDM
Technical Opportunity Planning

Included in each module is a field-applicable checklist feature that SEs can use for their live opportunities to see immediate results. This is where the ‘rubber hits the road’.

WeirdSE Wisdom is a universal app and for $4.99 each, Apple users can view modules on either their iPhone or iPad. The first three modules are currently available in the iTunes app store.

WeirdSE Wisdom is jointly developed by Sales Edutainment, Inc, a training company based out of Massachusetts focused on sales training, and Jam Factory Online Pte Ltd, an iPhone development company based out of Singapore that focuses on corporate applications.

WeirdSE Wisdom is based on the WeirdSE Webisode Series which is available to corporate customers at

Contact Information
Sales Edutainment, Inc
Stephen Ottana

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