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Thanks to iWavecube, “Apps” Now Spill Over from Digital to Microwave Technology

The world's smallest microwave generates 40 applications – and counting – from enthusiastic users.

Cleveland, OH, January 27, 2011 --( Everyone is familiar with “apps” for smartphones. There are over 300,000 for the iPhone alone. The proliferation of apps let users personalize the digital technology behind their smartphones. But now, the concept of “apps” has crossed over into microwave technology as well, according to iCubed International, maker of the iWavecube—the world’s smallest microwave.

“Microwave technology has been around for over 60 years, which makes the notion of ‘apps’ for microwaves just that much more remarkable,” stated Phil Davis, CEO of Cleveland-based iCubed International. “We’re finding that user involvement has nothing to do with whether or not a product is digital. Popularity is the key.”

The iWavecube, first introduced in 2008, takes up just .73 cubic feet of space. The innovative device features a handle for portability, and weighs in at 12 pounds. Since its introduction, the iWavecube has sold thousands of units in the United States. Previously the iWavecube was sold on and and in stores around the country. However, it is now available for purchase on the company’s Website, Demand is increasingly global as well, especially in the European Union.

“All technology, whether it is digital, or otherwise, is only useful if it helps to make our lives more comfortable or productive,” said Davis. “Apps simply allow consumers or businesses to become aware of or to use a particular technology in a way they may not have thought of before and, more importantly, to customize the use of that technology to suit their individual needs. So, if both digital and microwave technologies help to make our lives more comfortable and productive, then it makes sense that apps would be developed for microwave technology--especially now that the iWavecube has made microwaves both personal and portable.”

While companies such as RIM, maker of Blackberry devices, as well as Apple and others rely on developers to come up with apps for their smart phones, iCubed International has over 40 user-inspired apps available on its website, The iWavecube apps have been developed as a direct result of feedback from consumers who have used, or plan to use their iWavecubes, said Mr. Davis.

On the company’s website, the five most popular apps are animated and rotate in and out at the top of the page. These popular apps include: Camping, Boating, Dorm Room, NYC, and Office.

“Right now, we have a little over 40 apps. But we have many more pending including apps brought to our attention from other companies that make products that utilize microwave technology,” Davis commented. “One example is Bruder Healthcare Company. Bruder has a line of consumer products called MediBeads, which is based on Bruder’s patented technology. The iWavecube makes it even more convenient for consumers to apply these moist heat packs to certain parts of their body for relief. I had no idea that a significant portion of our population suffer from dry eyes and need to apply moist heat to their eyes to get relief.”

“Ophthalmologists are finding the iWavecube ideal for activating our MediBeads moist heat Eye Hydrating Compress. Activation takes just a minute and the cube fits perfectly into their already crowded treatment rooms,” noted Tom Zinnanti, VP Sales, Medical Products for Bruder Healthcare Company.

The fierce loyalty among iWavecube users continues to generate ideas and interest, boasted Davis, who added, “What’s best about our app store is that all of our apps are free.”

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iCubed International
Phil Davis

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