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Pawaa Software Named Finalist for "Most Innovative Company at Rsa® Conference 2011"

Bangalore, India, January 28, 2011 --( Pawaa Software announced today it has been named one of 10 finalists for the always popular "Most Innovative Company at RSA® Conference 2011" contest, part of Innovation Sandbox, a unique half-day program representing today’s best new security solutions. This year’s program will feature interactive white boarding sessions, a “Trailbreaker Innovators” panel and the all-new “Start-up Speed Dating” session, matching up venture capital professionals with early stage start-up company attendees.

“Security threats are more varied and elaborate than ever before, creating major challenges for today’s security professional,” said Sandra Toms LaPedis, Area Vice President and General Manager of RSA Conference. “For the past 20 years, the commitment of RSA Conference has been to bring together the smartest people in the field to address these challenges. With this award, RSA Conference commends the companies and individuals that are driving the next stage of security innovation.”

Information security risks and threats from authorized and authenticated users caused by negligent and malicious user behavior are increasingly being recognized as the significant focus of Enterprise Information security strategies and policies. Conventional information security technologies and solutions that are based on multi-level security controls spanning Networks, Applications, Systems, Device and Users fail to address such threats at the hands of internal and external users of enterprises.

Pawaa’s information security paradigm is based on building information security ground-up by embedding security intelligence into the very information unit, be it file (any format or content), web (web content), or screens (of applications). Pawaa has created the first ever File format called pawaaFILE meant Only for Information security that possesses the intelligence to execute information security capabilities at the level of a file agnostic to the content, format, operating environment and underlying transaction and application technologies. pawaaFILE is capable of advanced rights management controlling various user operations at the file and file-content level, most advanced encryption without Key Exchange, comprehensive logging and reporting of file and file-content level operations, and enforcement of location and time policies beyond the enterprise perimeter to ensure lifecycle file security and control.

“Pawaa’s showcase innovation in RSA 2011 is centered on pawaaFILE that is pioneering advanced information security capabilities in a file that can significantly enhance the levels of data leak prevention at lowest costs, enable rapid recovery from security breaches and offer superior forensics based on accurate and effective audit trails”, said Prakash Baskaran commenting upon being nominated to the "Most Innovative Company at RSA® Conference 2011" contest.

The “Most Innovative Company at RSA Conference 2011” winner will be decided at the conclusion of Innovation Sandbox, after each finalist gives a 3 to 5-minute presentation to a panel of judges including Asheem Chandna of Greylock Partners; Gerhard Eschelbeck of Webroot; Renee Guttmann of Time Warner Inc.; Paul Kocher of Cryptography Research, Ray Rothrock of Venrock and Hugh Thompson, Program Committee Chair for RSA Conference 2011. The winner will be announced to all Conference attendees on Tuesday morning during the RSA Conference 2011 opening session.

Additional information about the “Most Innovative Company at RSA Conference 2011” contest and Innovation Sandbox program can be found at:

About Pawaa Software
Pawaa Software is an India based start-up and is primarily focused at addressing security challenges in the form of information security threats and risks from data leaks caused by Information (Data) Users due to negligent and malicious user behaviors. Pawaa is redefining the approach to information security solutions by focusing on the root cause in the problem space and then by redesigning the solutions space with a more practical, generic process and a more efficient, standardized technology. Pawaa’s portfolio of security products and solutions shall address core user triggered information security challenges in the enterprise, cloud and consumer IT applications and systems domains.

About RSA Conference
RSA Conference helps drive the global information security agenda with annual events in the U.S., Europe and Japan. Throughout its 20-year history, RSA Conference consistently attracts the best and brightest in the field, creating opportunities to learn about information security’s most important issues through face-to-face and online interactions with peers, luminaries and emerging and established companies. As information security professionals work to stay ahead of ever-changing security threats and trends, they turn to RSA Conference for a 360-degree view of the industry. RSA Conference seeks to arm participants with the knowledge they need to remain at the forefront of the information security business. More information on events, online programming and the most up-to-date news pertaining to the information security industry can be found at

Contact Information
Pawaa Software
Prakash Baskaran

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