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ITC Systems Hires New Director of Sales, USA West

ITC Systems announces a New Director of Sales, USA West, focused on supporting dynamic success in card-based transaction solutions.

St. Louis, MO, January 28, 2011 --( ITC Systems has extended its tradition of providing solid experience guided by a winning approach by bringing veteran sales professional Lisa Berta on board this month as the company’s new Director of Sales, USA West. The company provides card-based transaction solutions to organizations based primarily in North America. CEO and President Cam Richardson notes that ITC Systems takes pride in its customer-focused hiring strategies and he is pleased to welcome Ms. Berta to the company team.

“Previous collaborations have shown Lisa to be dedicated and resourceful and her past successes prove she is completely focused on client satisfaction,” he says. “Lisa has significant experience in card solutions for the campus and library markets and she’s very knowledgeable about the challenges customers in these markets face. She is an accomplished problem-solver who is highly focused on getting the right results.”

As Director of Sales, USA West, Ms. Berta will be primarily responsible for managing the territory and expanding the ITC Systems brand in the higher-education sector.

“I’m really pleased to be joining the ITC Systems family and I feel right at home already,” Ms. Berta says. “I’m keen to put my expertise and experience to work supporting the company’s drive to develop business on the West Coast -- this organization provides terrific products and services and I’m really proud to be part of its mission to help customers get the results they need.”

Prior to joining ITC Systems, Lisa worked as VP Sales for GoPrint. As a prominent leader in her field, she has worked diligently to develop an impressive depth of market knowledge and she has always taken great delight in stirring up a good conversation.

“I invite all members of the ITC Systems network to welcome Lisa to our company and to the industry where she got her start,” Mr. Richardson says.

“ITC Systems is growing,” he adds. “Our challenge over the next few months will be to find more talented team members like Lisa who will help ensure we continue to provide top-notch sales and service to our clients.”

Lisa Berta resides in the Bay Area of California. She can be reached via:

Skype: lisa.berta.itc
Tel: 925-640-6862

About ITC Systems

ITC Systems serves colleges and universities and a host of other market segments by providing products and services focused on campus ID card privilege control, access control and copy and print control, as well as food service, laundry and other institution-wide activities. Founded in 1989, ITC Systems serves clients in the U.S.and Canada through offices in St Louis and Toronto. To learn more about ITC Systems, visit us at

Alison Koh
ITC Systems, Marketing

+1 416-289-2344

Contact Information
ITC Systems
Alison Koh
416-289-2344 EXT 203

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