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PinPoint Research Launches to Give Credit Unions a Low-cost, Turnkey Approach to Member Research

New Survey Service Specifically Designed for Credit Unions Assesses Member Satisfaction Using an Approach that is Standardized, Accurate, and Inexpensive

Emeryville, CA, January 28, 2011 --( PinPoint Research today announced the launch of (, a new online, low-cost, web-based research tool designed specifically for the credit union industry. The new research service has been designed by financial professionals to provide credit unions with an affordable, standardized approach to conduct member satisfaction surveys that yields relevant insight to improve operations. will be demonstrated at the CUNA Government Affairs Conference to be held in Washington, D.C., February 27 through March 3. offers a turnkey approach to customer satisfaction surveys, giving credit union marketing and service executives a standardized, benchmarked approach to assess member services. Rather than using a build-it-yourself survey, offers preconfigured survey templates designed by credit union professionals to provide basic demographics as well as measures six key areas, including overall satisfaction, willingness to recommend, branch satisfaction, employee performance, and service satisfaction. The surveys are conducted using MyCUsurvey’s integrated Web/IVR (interactive voice response) system so there is no risk of interviewer bias. And MyCUsurvey is available for as little as $700 per branch.

“After working with financial institutions for more than 15 years, we realized that credit unions lacked a standardized approach to measure whether their services were in touch and on track with member needs,” said Dr. Jack Bieda, President of PinPoint Research and founder of “Our new online survey tool fills that void with a resource that provides timely, relevant insight into member satisfaction at a very affordable price.”

Reports include benchmarking data, comparing performance to national, regional, and like-sized (by asset range) credit unions. Benchmarks are created from an independent national sample of credit union members and updated bi-annually. The reports also include easy navigation to assess the results quickly, and charts and graphs that make it easy to review the data and package it for presentation. All the raw data can be downloaded as spreadsheets for further analysis.

MyCUsurvey is designed to work with any kind of member outreach program. Marketing executives simply login to the portal and download the survey invitations they need. Invitations can be printed for direct mail or insertion with a quarterly statement, or sent as e-mail. MyCUsurvey then collects the responses and provides a secure link to the results and benchmark data. The report includes relevant demographic results, breaking out responses by age group, length of membership, and frequency of branch visits. And when a survey reveals a dissatisfied member, can initiate an “instant alert” so the credit union’s customer service team can follow-up.

And is extremely economical. All surveys are delivered as standardized templates and the results are available through the MyCUsurvey portal, so there is no need to hire additional staff to write, deploy, gather, or tabulate data. Surveys are available starting at $700 per branch or $1,100 for a credit union-wide survey. Clients can add pre determined open-ended questions as well for a nominal fee.

MyCUsurvey currently offers a branch member satisfaction survey. Other surveys, including a Credit Union Employee Engagement Survey, Loan and Services Survey, Competitive Survey, and Lost Account Survey, are scheduled for release later this year. For more information, visit

Developed specifically for use by credit unions, provides an affordable approach to conducting meaningful research about customer satisfaction. offers surveys designed by credit union professionals to provide insight that is relevant, timely, and actionable, and that is benchmarked against national, regional, and like-sized competitors. is a division of PinPoint Research Corporation, a market research firm that has been using computer and IVR (interactive voice recording) technology to power research studies since 1986. Today, PinPoint Research manages more than 20 million surveys per year, including research for the top 35 research companies in the country.

For more information, visit and

Lisa Biasotti

Kelley Donovan

Tom Woolf
Woolf Media & Marketing

Contact Information
Tom Woolf
800 451 2664

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