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PRSA New York’s 2011 Big Apple Awards to be Held May 26, 2011 at the Historic Hudson Theatre, Millennium Broadway

PRSA-NY Big Apple Awards Call for Entries.

New York, NY, January 30, 2011 --( Early entry deadline Friday, February 25 - late entry deadline Friday, March 11.

News Facts:
• PRSA-NY Announces 2011 Big Apple Awards to be hosted at the historic Hudson Theatre, Millennium Broadway in New York City
• 24th Annual Big Apple Awards ceremony honors public relations professionals from Tri-State Area
• Early entry deadline set for Friday, February 25, 2011
• Late entry deadline set for Friday March 11, 2011

The New York Chapter of the Public Relations Society of America (PRSA-NY) is calling all public relations professionals from the Tri-State Area to enter the 24th Annual Big Apple Awards. The awards ceremony, which recognizes outstanding programs created and executed in 2010, will take place on Thursday, May 26, 2011.

The New York Chapter of the Public Relations Society of America established the Big Apple Awards program in 1988 to encourage excellence in public relations. Today, a Big Apple Award is recognized as one of the highest honors in public relations. Over the years, more than 1,000 winning programs have solved problems, changed opinions and created business opportunities. The 2011 Big Apple Awards competition is open to all public relations professionals in New York, New Jersey and Connecticut for programs created in 2010 and implemented anywhere in the world. Most or all of the strategic work on the programs should have been performed by professionals in the Tri-State Area.

"The Big Apple Awards recognize the exceptional work of New York area public relations professionals," said Sandra Fathi, President of PRSA-NY and President of Affect Strategies. "This is an opportunity to share the incredible campaigns and results achieved by our industry. Judging is highly stringent. Organizations honored with awards must demonstrate a gold standard in public relations. The awards truly showcase the exceptional work of the best and brightest in our profession."

A panel will judge each entry on the basis of research, planning, execution and results. An award recipient from each category is eligible for the illustrious "Best of the Best" award. Award categories include:

Campaign Division Categories
• Community Relations
• Reputation & Brand Management
• Events & Observances
• Public Service
• Public Affairs
• Marketing Consumer Products
• Marketing Consumer Services
• Marketing Business-to-Business
• Global Communications
• Crisis Communications
• Issues Management
• Internal Communications
• Investor Relations
• Multicultural Public Relations
• Integrated Communications
• New Media/Social Media Campaign
• Corporate Social Responsibility

Single Item Division
• Annual Reports
• Brochure
• Newsletter/Magazine
• Use of Broadcast (Including Video News Release, B-Roll, Satellite Media Tour & Online Distribution)
• Use of Internal Video
• Public Service Announcement (Print & Video)
• Website (New or Newly Designed)
• Innovation & Technology

The early entry deadline has been set for Friday, February 25, 2011. The entry fee is $250 for PRSA-NY members and $295 for non-members. Late entries will be accepted until Friday, March 11, at noon, only if accompanied by a late fee of $75.

• To download an application or to complete your entry form online, visit
• For information on submissions, please contact Big Apple Committee Chair Harry Zlokower at
• For information on sponsoring the event, please contact Sponsorship Chair Lea-Ann Germinder at

The Public Relations Society of America New York City Chapter ( is one of the founding chapters of the PRSA, the world’s largest professional organization for public relations practitioners. Founded in 1948, PRSA-NY is the third largest PRSA local chapter in the United States. The chapter serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chapter board and committee members are volunteer public relations professionals who work in the New York metropolitan area.

Contact Information
Chi-Chi Millaway
(212) 896-1269

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