Metrics Marketing Group Enhances eCommerce Capabilities and Develops Supporting eCommerce Practice Team

Cleveland Marketing Firm Now Offers Magento Enterprise Platform and Expands Staff to Accommodate Growth.

Westlake, OH, February 06, 2011 --( Metrics Marketing Group, an analytics-driven database marketing and interactive services firm, is pleased to announce the expansion of their eCommerce practice team developed to support the firm’s cutting-edge offerings. The recently hired Stephen Kidwell and Brandon McInnis will serve as eCommerce Practice Directors and utilize the firm’s new Magento Enterprise platform to create custom and packaged eCommerce solutions for online retailers.

Metrics Marketing chose the Magento Enterprise platform because it serves as a comprehensive software solution with best-in-class merchandising and marketing tools for companies that require a flexible, customizable, scalable platform with full support. Built on open source technology, the platform gives merchants total control at a lower price point with increased flexibility. Enhanced features like search engine optimization, mobile commerce, and catalog-management tools will allow companies using Magento Enterprise to create websites tailored to their specific needs. Both Kidwell and McInnis will integrate the Magento Enterprise platform with Metrics’ core competencies for ultimate online conversion and customer experience.

Stephen Kidwell comes to Metrics Marketing with significant eCommerce technical knowledge and project management experience. In his most recent role as Senior Project Manager at Ascendant Technology, Kidwell was responsible for the implementation of complex eCommerce websites for prominent national and multi-national firms. Kidwell has held positions as programmer, software architect and business analyst with Fortune 500 companies in the consumer retail and business-to-business industries. He received his B.A. in Management and Organizational Development from Spring Arbor University and his M.B.A in Finance from New York Institute of Technology, Old Westbury.

Brandon McInnis joins Metrics Marketing with additional experience in enterprise-level eCommerce solutions and Magento integration. Prior to joining Metrics, McInnis provided strategic direction focused on conversion and online customer experience as Director of Internet Marketing for American Signature, Inc. McInnis has diverse experience with providing internet marketing and eCommerce solutions for national brands such as PetSmart, Inc., Gateway Computers, Inc., and Sephora. He is a graduate of Iowa State University with a B.A. in Art and Design with an emphasis in Computer Animation.

“The exceptional talents of Kidwell and McInnis combined with the power of the Magento Enterprise platform, has enhanced our eCommerce solution offerings immensely,” said Dan Rose, Partner and head of Interactive Services at Metrics Marketing Group. “Our improved capabilities enable us to design flexible, customized eCommerce solutions that will set a new standard for online retailers.”

Metrics Marketing’s “add-on” solutions for eCommerce include in-depth analytics, their proprietary Automated, Triggered-Opportunity Marketing (ATOMSM) product, mobile site and application development, creative design, social media integration, search engine optimization, contact management optimization, email marketing, database management, and usability testing. These additional capabilities can be integrated into any eCommerce solution to increase website traffic, improve the customer experience, increase conversion and build measurable results.

Metrics Marketing will attend Magento’s first annual Imagine eCommerce Conference from February 7-9, 2011 at the Los Angeles Hilton Hotel in California. The conference will focus on shaping the future of eCommerce by offering networking and educational opportunities which will feature keynote speakers from Twitter, Inc., Nordstrom, Inc., Zappos, Inc. and Magento, Inc. For companies that are interested in incorporating Magento eCommerce solutions into their business, contact Dan Rose at or by phone 877-332-9222.

About Metrics Marketing
Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing services that include: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, eCommerce solutions, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at


Media Contact:
Megan Smargiasso
Metrics Marketing Group
Megan Smargiasso