Chaordix Welcomes New VP, Client Services & Marketing
Richard Einarson joins Chaordix as Vice President, Client Services and Marketing. Richard brings 12 years of experience in the software industry in a variety of senior leadership roles and recent citizen engagement experience as the Communications Director for the internationally-recognized Nenshi mayoral campaign.
Calgary, Canada, February 08, 2011 --(PR.com)-- Chaordix™, a leader in delivering technology and know-how to help enterprises adopt crowdsourcing for business advantage, announces the addition of Richard Einarson to its leadership team as Vice President Client Services & Marketing. Einarson will drive the Chaordix Customer Practice including strategic services, delivery & program management, as well as the Chaordix global marketing program.
Einarson brings over 12 years of experience in the software industry in a variety of leadership roles with a wide range of responsibilities from sales and marketing to product management and client implementation.
Most recently, Einarson was also the Communications Director for the successful “Naheed Nenshi for Mayor” campaign in Calgary, Alberta. He was responsible for the strategic direction and execution of the campaign’s highly effective social media engagement program that has gained worldwide recognition, including coverage by CNN, CBC and Reuters Africa. The Nenshi campaign has been widely regarded as a model for the successful use of social media, grassroots citizen engagement, and crowdsourcing strategies during an election campaign. Richard also directed development of the campaign’s visual identity, online advertising, broadcast communications, and all five campaign websites.
“We’re thrilled to welcome Richard as the newest member of our leadership team,” said Shelley Kuipers, Chaordix President and CEO. “His experience leading a large, highly-successful community engagement campaign, along with over a decade of leadership in the software industry, will be a definite asset to our talented team.”
The Chaordix platform and methodologies can help organizations leverage crowds via the web to improve brand engagement with consumers, drive better product innovation through co-creation, conduct more insightful market research, enable sustained community engagement, and implement highly-effective social media marketing programs.
“I’m inspired by the Chaordix commitment to innovation and market leadership in the crowdsourcing space,” said Einarson. “There’s such huge potential for growth at Chaordix over the coming months and years. My recent experience with a large-scale online engagement program taught me the importance of accessing the right tools and expertise; they form the cornerstone of successful initiatives that leverage the collective wisdom of crowds. Chaordix is helping drive innovation for some of the world’s leading brands and I’m excited to add my voice to this team.”
About Chaordix
Chaordix is a leading provider of managed crowdsourcing communities. Through expert services and its crowdsourcing platform, Chaordix helps organizations apply crowdsourcing to a wide range of needs including product and service innovation and co-creation, predicting market reaction, enhancing brand relevance, or tapping the problem solving capability of crowds. Chaordix enables organizations such as PwC, IBM and Orange to engage a crowd via the web to submit discuss and often refine and rank submissions to discover the most-likely-to-succeed solutions. The crowd may be consumers, employees, partners or other select memberships. Find out more about Chaordix at www.chaordix.com.
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Einarson brings over 12 years of experience in the software industry in a variety of leadership roles with a wide range of responsibilities from sales and marketing to product management and client implementation.
Most recently, Einarson was also the Communications Director for the successful “Naheed Nenshi for Mayor” campaign in Calgary, Alberta. He was responsible for the strategic direction and execution of the campaign’s highly effective social media engagement program that has gained worldwide recognition, including coverage by CNN, CBC and Reuters Africa. The Nenshi campaign has been widely regarded as a model for the successful use of social media, grassroots citizen engagement, and crowdsourcing strategies during an election campaign. Richard also directed development of the campaign’s visual identity, online advertising, broadcast communications, and all five campaign websites.
“We’re thrilled to welcome Richard as the newest member of our leadership team,” said Shelley Kuipers, Chaordix President and CEO. “His experience leading a large, highly-successful community engagement campaign, along with over a decade of leadership in the software industry, will be a definite asset to our talented team.”
The Chaordix platform and methodologies can help organizations leverage crowds via the web to improve brand engagement with consumers, drive better product innovation through co-creation, conduct more insightful market research, enable sustained community engagement, and implement highly-effective social media marketing programs.
“I’m inspired by the Chaordix commitment to innovation and market leadership in the crowdsourcing space,” said Einarson. “There’s such huge potential for growth at Chaordix over the coming months and years. My recent experience with a large-scale online engagement program taught me the importance of accessing the right tools and expertise; they form the cornerstone of successful initiatives that leverage the collective wisdom of crowds. Chaordix is helping drive innovation for some of the world’s leading brands and I’m excited to add my voice to this team.”
About Chaordix
Chaordix is a leading provider of managed crowdsourcing communities. Through expert services and its crowdsourcing platform, Chaordix helps organizations apply crowdsourcing to a wide range of needs including product and service innovation and co-creation, predicting market reaction, enhancing brand relevance, or tapping the problem solving capability of crowds. Chaordix enables organizations such as PwC, IBM and Orange to engage a crowd via the web to submit discuss and often refine and rank submissions to discover the most-likely-to-succeed solutions. The crowd may be consumers, employees, partners or other select memberships. Find out more about Chaordix at www.chaordix.com.
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Chaordix
Richard Einarson
403-263-2655
www.chaordix.com
Richard Einarson
403-263-2655
www.chaordix.com
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