New York, NY, February 10, 2011 --(PR.com
)-- Recognizing the one-year anniversary of the devastating earthquake in Haiti, Blanket America presented its popular CHOOSE HAITI bracelets at the Shop for a Cause event in New York, featuring works by Haitian artists and designers. Available at www.BlanketAmerica.com, Blanket America pioneered the BUY 1, GIVE 1 model to address domestic poverty through the sale of fleece blankets
and other textiles, and the company has since expanded its efforts to the nation of Haiti with its collection of CHOOSE HAITI bracelets, t-shirts and blankets.
"With CHOOSE HAITI, Blanket America is working to create sustainable jobs for the people of Haiti — an essential component to the country's economic recovery. All of the CHOOSE HAITI products are made in Haiti, and a portion of every sale goes toward job training to further decrease the rate of unemployment," said Elizabeth Brown, co-founder of the CHOOSE HAITI initiative at Blanket America.
Organized by designer Tracy Reese and Uptown Magazine publisher Jocelyn R. Taylor, Shop for a Cause took place at Reese's flagship store in Manhattan's Meatpacking District. The shopping event offered an exclusive array of Haitian-made designs, including the Blanket America CHOOSE HAITI bracelets, crafted in Haitian tent cities out of recycled plastic bottles and newspaper. Shop for a Cause attracted Donna D'Cruz, Tom Silverman and other big names in music, fashion and film.
Compared to Lance Armstrong's "Livestrong" bracelets in TIME Magazine, the CHOOSE HAITI bracelets by Blanket America have received coverage on CNN, BBC, NPR, Mashable and Fast Company, in addition to endorsements by Bill Clinton, Kevin Bacon and Patricia Arquette. The Blanket America initiative has already created thousands of jobs in Haiti and built up a demand for Haitian products among American consumers. The multicolored bracelets are meticulously detailed, with no two looking alike.
In the U.S., Blanket America operates under an original BUY 1, GIVE 1 model, matching every purchase with an automatic donation to a needy individual or group, as identified by nonprofit organization Gifts in Kind. The company sells blankets, comforters, pillows, sheets and throws online at www.BlanketAmerica.com and through retail partners throughout the country.
Blanket America complements the BUY 1, GIVE 1 donations by raising domestic poverty awareness through its considerable social reach on Facebook, Twitter and www.BlanketAmerica.com. The company uses these same avenues to promote food pantries, shelters, transitional housing facilities, homeless communities and other charitable organizations.
"Blanket America is dissolving the gap between fundraising and donating, empowering consumers to provide immediate relief to those in need. We're fighting to end poverty by harnessing the country's greatest resource — our economy," Brown said.
To learn more about Blanket America and CHOOSE HAITI, visit www.BlanketAmerica.com or call 212-643-5350. The cotton sheet set manufacturer is also available on Facebook and Twitter at www.facebook.com/BlanketAmerica and www.twitter.com/BlanketAmerica.