Shiekh Shoes & adidas Present the Official Purp & Yellow All Star Party

Hosted by Matt Barnes of Los Angeles Lakers

Los Angeles, CA, February 11, 2011 --( Leading urban contemporary retailer, Shiekh Shoes and adidas Footwear announced their Official Purp & Yellow All Star Party hosted by Los Angeles Lakers player, Matt Barnes, in celebration of NBA All Star Week. Special guests and celebrities confirmed to attend the event include Talib Kweli, Gucci Mayne, John “Spider” Salley, YG, Waka Flocka, New Boyz, Cali Swag District, and many more.

The evening will also include live performances by Rej3ctz (Hit song “Cat Daddy”) and Beat Freaks (MTV’s America’s Best Dance Crew), with musical selections by Sourmilk and Justin Credible of LA Leakers/Power 106, DJ Drew (KIISFM), Justyle (RAM Artist), ArsenalFX (RAM Artist), Basicme (Amp Artist), David Kim (Amp Artist), Mike Murda x Bboy Ben (RAM Artist/MTV’s Super Cr3w), with additional performances by A.D., Nino Magzoon, and U-N-I.

The Official Purp & Yellow All Star Party will take place in Downtown LA at J Lounge located at 1119 S. Olive Street from 9pm – 2am with Purple Carpet Arrivals at 9pm. The event is 21 and over and dress code is strictly enforced. VIP Arrivals is reserved for Talent/Personalities only and should be requested via RSVP to All media inquires and press coverage should RSVP to General admission begins at $20. There is free admission before 10:30pm with a 2011 Shiekh receipt (of purchase) and Express entry with ADIDAS purchase on receipt.

About Shiekh Shoes
Shiekh Shoes is a leading urban contemporary footwear and apparel retailer. Shiekh has over 110 stores across AZ, CA, NM, NZ, OR, WA and TX delivering the hottest urban streetwear for Men, Women, and Kids. Shiekh carries top urban brands including Nike, Jordan, Creative Recreation, Converse, adidas, PF Flyers, DC, Lacoste, Reebok, Sean Jean, Akoo, Timberland, Puma and more. Shiekh's exclusive line of women's footwear has been featured in magazines and TV including People’s Style Watch and Bravo’s Launch My Line. (

Supernova Public Relations
June Johnson