A Revolutionary New Online Service for Scuba Divers Launches in the UAE

Scuba ME FZC, a business which is revolutionising the scuba industry, has launched its innovative new website www.scubauae.com today in the United Arab Emirates. Based on a whole new way of servicing the scuba diving community, it’s the first website of its kind, globally.

Dubai, United Arab Emirates, February 12, 2011 --(PR.com)-- Offering its customers the ultimate online experience, UAE residents and visitors can now purchase equipment and gifts, book trips and courses as well as get advice and read up on the latest related global news. Unique features, resources and tools provide customers with the ability to tailor their options to suit them.

Rania Laing, Managing Partner of Scuba ME explains “Having personally experienced the frustration and lack of information about scuba-diving in the UAE, we decided to create a website that offers branded gear, experiences and education with honest pricing and a reliable service. The convenience of online retail and home delivery means all your research and shopping can be done in one place.

“Our research showed that many UAE residents end up purchasing their scuba equipment from overseas even when they would rather buy from local UAE scuba businesses, purely because they cannot physically get to the shop. This lack of availability of information is detrimental for the local scuba industry as the money is spent abroad. The situation is also bad for customers, sometimes you have to wait several weeks for an order to arrive, then you have to pay customs - that’s if it arrives at all!”

Scubauae.com aims to resolve many customer service issues that have plagued local scuba divers for years. From multiple brand comparisons to gift ideas and experiences, the website shows the full range of options available.

“I think it’s a great site!” says Veronica Meehan, an experienced diver and British expat living in Dubai. “It’s really easy to navigate and really clearly laid out. I love the equipment guides and I think being able to buy courses, days out and experiences online is a really good idea, particularly for people coming out on holiday and planning from home. Being able to switch between currencies is a great tool too as I know I still convert prices to sterling to try and get my head round how much things cost here.”

The new website is also having a big impact on sales for local brand agents; dive centres; and trip operators, too. “By marketing the full range of products and services to online customers, who are serious about diving” says Rania, “we are expanding the reach and increasing bookings and sales for UAE-based dive centres and companies that we represent, keeping customer spend within the country. The positive benefits are being experienced throughout all areas of the local dive industry.”

Backed by the Scuba UAE Service Promise, customers can now go online and shop with confidence saving time, money and a whole lot of hassle. Within fifteen minutes, you can book your nine-year-old’s Bubblemaker party and purchase your new Oceanic BCD, your wife’s Mares ‘She Dives’ wetsuit as well the brand new 2011 Entertainer Family Book of 2 for 1 vouchers.

Scubauae.com plans to continue to take customer service in the UAE scuba industry to new depths throughout 2011 with extensive plans of adding more features, products categories, brands and trip operators to their ever-growing catalogue of products, courses and experiences.

Experience the best of scuba-diving in the UAE for yourself, visit www.scubauae.com today.

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Contact
Scuba ME FZC
Rania Laing
+971 50 101 4028
www.scubauae.com
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