Apteco PeopleStage Launch at TFM&A 1st-2nd March

Leamington Spa, United Kingdom, February 12, 2011 --(PR.com)-- FastStats PeopleStage™ is the new multi-channel campaign management application. It is used to implement event driven marketing process flow diagrams. These diagrams operate automatically freeing marketers to monitor and improve the processes to provide better outcomes and returns for their business.

This powerful and easy to use software uses the latest interface technology to offer new levels of interaction, ease of use and automation for direct marketers. Working alongside our FastStats Discoverer™ data analysis application, users are able to utilise the powerful segmentations, analysis and predictive models in their marketing campaign processes.

FastStats PeopleStage enables users to plan marketing processes that provide highly personalised and timely marketing communication programmes. These programmes operate automatically as customers and prospects respond and interact so they always feel understood and valued by your business.

A centralised work flow engine progresses people through multi-stage marketing campaigns driven by their behaviour and is able to track individuals as they develop their relationship with your business. As a person interacts by making a purchase, responding to a campaign or even lapsing, FastStats PeopleStage will automatically trigger the appropriate response and communications. Rules determine how individuals progress to different stages within the PeopleStage process flow to ensure customer relationships are managed in a timely and effective manner without manual intervention.

FastStats PeopleStage has an easy to use interface that allows bespoke marketing process flow diagrams to be created using an intuitive and highly graphical drag and drop approach. A unique design environment allows users to zoom through multiple layers of detail to see how specific elements fit into the whole process.

FastStats technology is proven in hundreds of installations with thousands of users worldwide. Organisations including Argos, The Economist Group, IPC Media, Kia Motors, Macmillan Cancer Support, PDSA & TUI UK are just some of the big brands currently using FastStats to drive their marketing decisions and set their business strategy.

Apteco & PDSA Seminar
Ray Kirk, Consultant Developer at Apteco will be speaking about how businesses can benefit from personalised event-driven multi-channel marketing with Shaun Williams, PDSA’s Head of Marketing Services, on Tuesday 1st March at 12:30 in the Integrated Marketing & CRM Technology Theatre.

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