Changing the Way We Buy & Sell, fflap Launches 2nd Gen Social Shopping Tool for eBay Traders

Leeds, United Kingdom, February 16, 2011 --(PR.com)-- fflap, the social shopping management platform, has launched a complete rebuild of the online tool that has revolutionized the eBay experience.

fflap is the brainchild of Jonathan Yates – entrepreneur and author of Freesourcing: How to Start a Business with No Money. “After a career in field sales, I understood that people buy from people,” Yates explained. “I found it frustrating that eBay didn’t offer more information about its sellers and wanted to bridge the gap between trading platforms and trusted social networks.”

The site has been trading since April 2010. Yates has worked with a talented team of developers from PixelVector and a marketing team from Invoke Media. With their help, he launched a full rebuild of the site on Monday, February 14th, 2011.

The social shopping-based innovation helps eBay businesses connect with their social networks and has already proved successful. Businesses can offer recent, relevant information interspersed with new offers -- encouraging loyal followers and repeat customers.

“Technology continues to evolve how we create, build and maintain relationships, and how we consume information, make decisions and spend money,” said Yates. “It is essential for trading platforms to embrace these developments and offer a fully social service for both sellers and buyers online.”

For more information, contact:

Jonathan Yates
Jon@fflap.com

m. +44(0)7780611943
s. jonathanyates
t. jonathanyates

Vume Ltd
Convention House
St Marys Street
Leeds
LS9 7DF
United Kingdom

fflap is a social shopping management solution for eBay sellers around the world. Incorporated in 2010, it is a dynamic tool allowing sellers to harness the power of their social networks. fflap is powered by socialjet a developer social shopping platform from VUME. For more information about us, please visit www.fflap.com.

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