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NC State Jenkins MBA Student to Attend 2011 Sony Marketing Strategy Case Competition

Debranetta Gethers Participates In Sixth Case Competition In Two Years

Raleigh, NC, February 19, 2011 --( The NC State Jenkins MBA program ( in the Poole College of Management has announced that Debranetta Gethers, MBA class of 2011, will participate in the 2011 Sony Marketing Strategy Case Competition on Friday, Feb. 18 and Saturday, Feb. 19 at the Sony Electronics, Inc. corporate headquarters, located at 16530 Via Esprillo in San Diego. The case competition will consist of mixed teams of five full-time MBA students from across the country, who will be working on a marketing strategy case and presenting to a panel of senior Sony executives. Gethers is a second-year full-time student in the Jenkins MBA program, concentrating in marketing management and financial management.

“We are proud of Debranetta for her accomplishments, and we are happy to support her as she heads to San Diego,” said Steve Allen, associate dean for graduate programs and research at NC State University’s Poole College of Management. “The Sony Marketing Strategy Case Competition will be a change for Debranetta, as she will be working with students new to her, but this will provide more of a real world experience for her as, in business, it is not uncommon to be placed on teams with people you would not typically work with.”

“Case competitions offer real world experience,” said Gethers. “By attending them, I have learned how to leverage my strengths, which include attention to detail, the ability to determine key issues from incomplete information, and the ability to articulate solutions to complex problems. I am thankful to the Jenkins MBA program for supporting me in these endeavors. They have provided great learning experiences and exposure for both me and the Jenkins MBA program.”

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- Gethers previously competed in the NC State Jenkins MBA Business Ethics Case Competition, which was part of the program's case competition class.

- She has also competed in the Bayer Case Analysis, and the ACG Cup sponsored by the Raleigh-Durham chapter of the Association of Corporate Growth. She has twice competed in the National Association of Women of Women MBAs (NAWMBA) competition. The Jenkins MBA team won first place in 2009 and second place in 2010.

- For more information on the Sony case competition, visit

About The Jenkins Graduate School of Management:
The Jenkins Graduate School of Management is part of the North Carolina State University Poole College of Management in Raleigh, N.C. In addition to the Jenkins MBA program, the NC State Jenkins Graduate School offers graduate programs in accounting and economics. The Jenkins MBA program was established in 2002 to provide graduate management education with an emphasis on technology and innovation. Its real world approach to learning brings students, top educators and professionals together in a research and technology focused environment that supports the knowledge, skills and leadership development needed for today’s global marketplace. The Jenkins MBA program offers concentrations in biosciences management, entrepreneurship and technology commercialization, financial management, innovation management, marketing management, services management and consulting, and supply chain management for both full- and part-time students. The program also offers several joint degree programs, which are: Master of Biomanufacturing, Master of Microbial Biotechnology, Master of Industrial Engineering, Master of Accounting, Master of Global Innovation Management, and Doctor of Veterinary Medicine. Consistently rated among the top 75 MBA programs, the Jenkins MBA continues to receive national and international attention for its commitment to quality education and research. For more information, visit

Jill Mastrangelo
MMI Public Relations
(919) 233-6600

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