Desmodrome Launches the First Social Network for Ducati Enthusiasts

A new social media destination is being launched specializing in bringing together motorbike riders who are fans of the Italian brand, Ducati. Founded by Daniel Rongo, Desmodrome is an international community for the Italian two-wheeler fans.

London, United Kingdom, February 19, 2011 --(PR.com)-- It’s a Ducati, Signore.

Where the Pneumatici da Moto Hits the Social Media Road

A new social media destination is being launched specializing in bringing together motorbike riders who are fans of the Italian brand, Ducati.

Pneumatici da moto is Italian for motorcycle tire, incidentally. www.desmodrome.com is the first social network for Ducati enthusiasts, Ducati motorbike owners or simply people who are passionate about the Italian two-wheeler.

Founded by Daniel Rongo, Desmodrome is an international online community where you sign-up for free, speak with like-minded people who are all about Ducati’s.

“There are already a few online forums dedicated to Ducatisti but no one had ever thought to build a social network around them,” says Rongo. “Desmodrome is special because it completely revolves around members and it has been conceived to give users the same engaging experience of Social Networks like Facebook. And it embeds an online forum too.”

Described as, “Completely committed to and excited by new technological possibilities” by Computer World UK, Rongo is no stranger to building successful social networks to satisfy specific societal needs.

“Ducati is an Italian pride worldwide and it is more than a motorbike manufacturer. We felt the need to create something that would have been much more than an online forum for Ducatisti. We wanted to combine the latest internet technologies with an Italian fantastic tradition” says Rongo.

Of course, one of the key assets of Desdmodrome is the integrated online forum where users have several participation options. They can share feelings, stories about their motorbike, ask for technical help or discuss accessories, parts and clothing – or just discuss the Ducati brand in general or organize meetings and rideouts.

But the most innovative categories include: Wishlist (What would you like to see or not to see on a new Ducati?), Riding School (Tips and tricks on how to ride your Ducati, both on a track and on the road), Internet Retailers (Good and bad experiences with online parts retailers), Product Reviews (Here you can review bikes, parts, accessories and clothing. You are the judge) and the Best Price Competition (Ready to buy? Ask the forum where you can get the Best price for it). There is a classified section where members can buy and sell motorbike, parts, accessories and technical clothing. Users can even upload videos on how to perform specific technical tasks, as well as the movies of their trips filmed with an on-board camera!

The website includes also real-time chat, a photo section, and news from Ducati. Regarding the photo section, the most beautiful members’ photo of the week will automatically be published in the Desmodrome home page.

Desmodrome is not affiliated in any way with Ducati.com or Ducati Motor Holding S.p.a. and arose from the passion of the founder towards Ducati and with the mission to connect Ducatisti worldwide.

www.desmodrome.com

For more information contact: marketing@desmodrome.com

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