National Weight Loss Day Announced

Portionpals, one of the countries most popular weight loss tools which has sold over 1 million units since its debut in June of 2007 is helping to lower those stats by launching the first ever National Weight Loss Day, which will commence on January 16, 2012.

New York, NY, February 24, 2011 --(PR.com)-- Portionpals Launches National Weight Loss Day

Most Americans have now already failed their New Year's resolution commitments. According to Richard Wiseman, a psychologist with Britain's University of Hertfordshire, when it comes to resolutions and weight loss, more than 80% of people do not make it past the 2nd week of January due to the numerous factor’s that can detour ones will power. The feeling of Holiday decorations coming down, winter setting in, peer pressure and good old fashion laziness.

Portionpals, one of the countries most popular weight loss tools which has sold over 1 million units since its debut in June of 2007 is helping to lower those stats by launching the first ever National Weight Loss Day, which will commence on January 16, 2012.

National Weight Loss Day is a promotional campaign to help spread the importance of maintaining your weight loss resolution goals. The most popular resolution is getting in shape and losing those unwanted pounds. “The commitment usually starts to fail at the 2 week mark so National Weight Loss Day is a re-start day for some or a motivational push day for others," says John Hamberg, VP of Marketing for Portionpals.

All New Year's resolutions pertaining to weight loss are the most difficult to maintain because of the frustration and most just ended up quitting. Obesity is on the rise and in the January and February months, all of the diet companies have a full court press on with dieting information. Sometimes consumers become so overwhelmed with the weight loss choices they have such as weight loss pills, food delivery programs, drinks, shakes, books and so on. “At the end of the day all of the successful ways to lose weight come back to the same thing, portion control,” says Hamberg.

National Weight Loss Day is being set up with hundreds of companies and communities looking to promote the importance of portion control. "We started contacting Mayors across the country for support and were overwhelmed," says Paris DJon, CEO of Portionpals. "In less than 2 weeks we secured at least 1 Mayor in all 50 States which far exceeded any expectations we initially had. We now have companies calling us daily asking how they can participate and get their employees involved and in shape, which ultimately affects their bottom line. Companies with healthier employees make for better employees.”

About Portionpals
Portionpals are a simple diet tool well received by almost 1.5 million consumers that teaches you how to measure the right size portions so you eat less and lose weight by eating the foods you love. See www.portionPAL.com for more information.

Contact:
Simone Bari
VP Communications
Portionpals
212 928 0620
contact@portionpal.com

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Contact
Simone Bari
212 928 0620
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