Queensland, Australia, February 25, 2011 --(PR.com
)-- Mick Cullen, founder of Redcliffe Marketing Labs, arranged and chaired a meetup of the Redcliffe Small Business Web Marketing Group on Wednesday 16th February, in the “GodFather Room” at Rabottini’s Italian Restaurant, in Scarborough, Qld.
Mr Cullen delivered a presentation on how to better market small business online, especially with the use of video channel sites like YouTube and social media sites, followed by an open discussion to share ideas. Then he led an exercise where four videos were made for the attendees who had prepared a script beforehand, explaining the fundamentals of creating an online video and showing how to launch a totally new marketing approach for their business.
The 14 attendees were shown how marketing strategies in Australia are shifting rapidly to a more cost-effective online model of business promotion, away from cost-intensive traditional media such as TV, magazines and newspapers. The focus was on sites like YouTube, Facebook and Twitter, which allow businesses to target their message direct to the user cheaply, effectively and continuously (not merely for the length of an ad campaign.)
Many business leaders were surprised to learn that YouTube gets more search requests than Yahoo and Bing combined and that every day 2 Billion videos are served.
Attendees were also made aware of the sharp increase of Australians using these sites ( 81% in fact) and how they are accessing them from phones and other hand-held devices as well as computers.
It was demonstrated that business owners generally have not yet recognized the need to hitch themselves to the wagon and may miss the journey completely if they don’t act soon, before their competitors do.
To finish, the words of one of the attendees: “Extremely interesting - lots of new stuff for me! A great learning curve!”
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