Professional Athletes & Fashion Designers Keep Alive the 3rd Annual A.E.R Walk Style Charity Event

The Tesla Group’s 3rd Annual “Walk with Style” Fashion Gala benefiting “CancerCare.”

New York, NY, February 27, 2011 --( With the success of the 1st and 2nd annual “Walk With Style” charity events held in honor of lung cancer recipients and survivors, The Tesla Group announces their return with the 3rd annual benefit on March 31, 2011 at the Hudson Terrace. This year the beneficiary organization CancerCare will also participate as a Co-host, along with Fashion designers Ali Ro and Hyden Yoo.

The Tesla Group has set 2011 as a benchmark year for raising funds to support CancerCare. Last year’s hosts Hilary Rhoda (supermodel) and Kerry Rhodes (Arizona Cardinals) helped raise awareness about the leading cause of cancer deaths in both men and women. This year they want to focus on achieving their fundraising goals to sustain CancerCare's free professional support services to anyone affected by cancer. Now with the full support of CancerCare, the gala has expanded its fashion and entertainment segments to ensure “the city that never sleeps, will once again embark on a night to remember while raising funds in support of people facing lung cancer.

There will be a luxurious Champagne & Chocolates V.I.P reception hosted by CancerCare's Junior Committee, Sports Illustrated model Julie Henderson and New York Jets pro bowler Damien Woody with V.I.P. attendees escorted onto the red carpet. Back by popular demand is MIXT dance, providing the opening performance for our explosive runway show. Designer Ali Ro’s “Ali Ro's Collection” of contemporary dresses weaves together the energy of young Hollywood style icons with the ease and smart fashion sense of the classic woman. The collection has been seen on a number of celebrities including Kim Kardashian, Rihanna, Denise Richards, Sophia Bush, Anna Lyn McCord, and Vanessa Williams. Celebrity makeup artist Victoria Stiles enhances the runway models again for the 3rd consecutive year, along with Emmy Award winner and founder of “Paint and Powder Cosmetics”, Suzanne Patterson who will also lend her support and presence this year to the event.

With the consistent support from professional athletes increasing the number of males attending the event, The Tesla Group will also introduce Hyden Yoo's menswear collection, adding a stylish spring touch to the itinerary. Hyden Yoo’s design philosophy continues to help men transition from day-into-night by utilizing subtle details to create modern silhouettes from classic tailored sportswear pieces. Hyden Yoo’s collection has been featured in Details, GQ, Nylon Guys, Antenna, Complex and more.

Guests of the 3rd Annual “Walk With Style” event will enjoy the sleek and sophisticated rooftop ambiance of the Hudson Terrace. Complimentary passed hors' d oeuvres provided by Artistic Events along with a full open bar. The official A.E.R celebrity DJ Mad Linx returns as the ultimate party rocker to keep guests moving throughout the night. In addition A.E.R replaces its vendor booths, with stylish cabanas in which sponsors can provide product sampling and mini services. CancerCare will also host a cabana with a number of raffle items from companies such as Juicy Couture, NBA, HBO, Tom Ford, The Daily Show, Marie Robinson Salon, and Korres to name a few. Add in an official after party, V.I.P gift bags, and guests will once again be delightfully thrilled.

New sponsor for this year's event includes: BBRAXTON, Parlux, Sally Hansen, Magners, Chelsea Taylor, Woozie, PopChips, Thermos, Farouk Systems Group, Brooks Brothers, Moet Chandon, Le Creuset, Luxx Chocolat.

With over 20-30 celebrities who support the event each year, The Tesla Group is in the process of securing two additional host to the event and will make an official announcement within the coming weeks. The Tesla Group remains committed to providing awareness and fundraising support to CancerCare and will once again be donating event proceeds to the national non-profit organization which has been in existence since 1944. To learn more call 1-800-813-HOPE (4673).

About The Tesla Group
The Tesla Group is a boutique PR, Branding & Events company specializing in music, fashion, sports, and lifestyle brands within the entertainment industry. Its mission is to provide unique and innovative means for brand awareness, fully promoting products and services for both individuals and businesses while playing a part in community affairs.

About CancerCare
CancerCare is a national nonprofit, 501(c)(3) organization that provides free, professional support services to anyone affected by cancer: people with cancer, caregivers, children, loved ones, and the bereaved. CancerCare programs—including counseling and support groups, education, financial assistance and practical help—are provided by professional oncology social workers and are completely free of charge. Founded in 1944, CancerCare provided individual help to more than 100,000 people last year, in addition to the more than 1 million unique visitors to our websites.

The Tesla Group
Marigo Mihalos