Canadian E-Commerce Shows Positive Growth

In its latest report, "Canada B2C E-Commerce Report 2011," Hamburg-based market research company examines e-commerce in Canada and provides interesting information about the B2C segment there.

Hamburg, Germany, March 02, 2011 --( Whereas in 2007 only 19 million people representing 73% of the population were internet users, in 2009, the number of users in Canada had already reached 22 million, a figure which accounted for 80% of the adult population. Furthermore, 92% of users had a high speed internet connection at home. This upward growth also impacts e-commerce as the "Canada B2C E-Commerce Report 2011" from clearly reveals.

E-Commerce on the rise
Almost 40% of Canadians, representing more than 10 million people, spent a total of 15 billion CAD (approx. 9.5 billion EUR) online in 2009. On average, Canadian online customers placed orders nearly 10 times per year for an average of more than 150 CAD. The vast majority (84%) paid for their purchases directly over the internet.

The "Canada B2C E-Commerce Report 2011" from also examines the composition of online purchases. The most popular categories in 2009 were travel-oriented purchases as well as media-related products, such as books. Apparel was also purchased online by many Canadians.

The most successful online merchant in 2009 was, which managed to reach a market share of 40% within the B2C segment. Alongside strong competition from the USA, Canadian merchants such as Aldo Shoes (footwear), Lululemon Athletica (sports equipment), Roots (leather goods) and La Senza (undergarments) were especially successful.

The m-commerce segment also shows great promise; during the first quarter of 2010, 4 million Canadians were already using mobile internet services. Forerunners in this sector include for example Best Buy Canada and Future Shop who have already introduced mobile shopping applications and wish to expand further.

About has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.

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